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Speaker Bios

Amanda Cross

Amanda Cross is the Documentation Manager at ExactTarget, which was #254 on the Deloitte Technology Fast 500 Ranking, 2009 and #1,193 on the Inc. 5000 Fastest Growing Private Companies in 2009.

Amanda has 10 years’ experience in technical communication and technical information management, specifically focusing on bringing structured content methodologies to high technology companies.

She achieved senior member status in the Society for Technical Communications (STC) and has been President of the Indiana chapter. She has spoken at the STC Tech Comm Summit and the Documentation and Training conference. She is currently pursuing an MBA through the Kelley School of Business at Indiana University.
Using MindTouch to Manage Documentation in a Fast-Paced Development Environment

Amber Swope

Amber Swope is an internationally-recognized expert on the Darwin Information Typing Architecture (DITA) who specializes in helping teams design and implement unified content development environments for XML content.

These environments provide custom, integrated support for authoring, storing, publishing, and localizing content. With over 20 years of experience in the information development field and 5 years of DITA expertise, Amber helps teams develop and optimize their environments to improve efficiency and reduce costs.

In addition to co-authoring the “DITA Maturity Model”, Amber has authored numerous papers and articles on information design, development, and architecture and presented at leading industry conferences. Amber holds a Masters in Technical and Professional Writing and a Certificate in Computer Technical Writing from Northeastern University.
Content Workflow Design: How much is too much?
Designing a Successful DITA Pilot Project

Andrea Kuroda Marra

Andrea Marra is a Senior Information Design manager in the SPARC Technical Publications group at Oracle, (formerly Sun Microsystems). She has managed various publications functions, including writing, editorial, production, and illustration/media design. She managed the group of contributors who published the first award-winning Sun Editorial Style Guide, which was later updated by Janice Gelb and published by Prentice Hall PTR as "Read Me First: A Style Guide for the Computer Industry." Andrea is the lead of the Information Architecture Team.
Moving to Topic Documentation in Two Parts: Information Architecture & Authoring Environment—A Case Study

Anna Hartman

Anna Hartman has over 18 years in technical publications, serving as a Technical Writer for both hardware and software. She is a Senior Software Engineer at Sybase, leading the Technical Publications Solutions group: a new team whose main purpose is to implement and support a DITA-based authoring environment for Sybase Technical Publications.
DITA CMS: Ready? Set? Go!

Ben Colborn

Ben Colborn is a Courseware Development Lead for Citrix Education. In addition to developing training material for Citrix virtualization technologies, he works to improve course quality and simplify internal development processes. Before joining Citrix Education, he taught academic and professional writing at the college level and worked as a Unix system administrator at Sun Microsystems. He holds a B.A. in English from the University of Idaho and an M.A. in TESOL from San José State University.
Single Sourcing Sans a CMS

Bill Gearhart

Bill Gearhart is a management consultant and instructor specializing in information development, strategic planning, and operational efficiency. In collaborating with his clients and students, Bill draws on nearly 20 years of experience in developing information and managing operations, including market leadership, customer experience, customer advocacy, usability, technical communication, project management, and software infrastructure development. Prior to working with Comtech, Bill spent 15 years in the enterprise software industry, most recently as a director of operations for BMC Software, Inc. After starting his career as an information developer at a variety of manufacturing and consulting companies, Bill held several management positions in information development, usability, software engineering, project management, and support services.
Transitioning Your Team to DITA

Bob Sima

Bob Sima is the Sales Director of Tedopres’ North American operations, which is based in Austin, Texas. Bob holds a BA in Business and Psychology from the University of Maryland, near Baltimore. Bob has been working in the technical publishing industry for 12 years. He has held sales and marketing and product strategy positions with Intergraph, Corel and Micrografx and has experience with aerospace and defense publishing and has worked extensively with DITA, S1000D and other Mil Spec publishing standards.
What's "Between the Tags" ... Matters!—How Controlled Language Improves a DITA Implementation

Briana Wherry

Briana Wherry has been managing documentation for the past 20 years, specializing in building new teams, processes, and implementing new technologies for global organizations to deliver significant business value. Briana has a long working history with the changing face of technical authoring, starting out her career leveraging SGML, moving to HTML, and mostly recently to DITA. When Briana joined Alfresco in 2007, she was faced with the double challenge of building a new team from scratch and implementing DITA in an agile, open source development environment. She is a senior member of the Society for Technical Communication (STC) and a member of OASIS and the DITA Adoption Technical Committee.
Implementing DITA in Phases: Out of the frying pan and into the fire?

Bryan Schnabel

Bryan Schnabel is the XML Information Architect for Tektronix. He is a seasoned XML practitioner. He embraces XML as a portable, scalable, platform, and vendor independent means to best utilize and protect a company’s information assets. Bryan began as an Information Architect in the Automotive Industry. He solved problems with standards-based technology early on, first with SGML, then with XML. He regularly contributes to many open standards and currently serves as co-chair of the OASIS XLIFF Technical Committee. He holds a Bachelor of Science and Master’s degree from Central Michigan University.
Translate DITA with XLIFF! But How? CMS? TMS? Tools? Yes!

Carroll Rotkel

Carroll Rotkel is Director of Product Documentation for FICO, formerly Fair Isaac Corporation, an $800 million dollar software company in Decision Management. Carroll has overseen the documentation and localization efforts at FICO for more than 12 years as the company grew organically and through acquisition. Carroll currently manages a team of twenty two authors who manage documentation for more than 50 software applications in four markets, for over 5,000 direct clients in 80 countries, including 9 of the 10 top Fortune 500 companies. Carroll spent the last year and a half moving her team to structured authoring and deploying Global Information Management technology. Prior to FICO, Carroll was QA Manager at Autodesk and Director of Technical Services at Time Arts, a computer graphics and animation company. Carroll has a BS degree in Computer Science as well as programming experience from Colorado State University.
The DITA Vision and Global Markets: How structured content became an executive initiative at FICO

Catherine Lyman

Catherine Lyman is director of Information Engineering at Network Appliance, a supplier of data management and storage systems. She has 21+ years of experience in the data storage and management industry. Most of those years have been managing information development and delivery teams, including software developers, DBAs, writers, editors and production teams. She earned a BSE in Mechanical and Aerospace Engineering from Princeton University.
If Only We Had Known: The snares and pitfalls of managing in a DITA environment

Charles Cantrell

Charles Cantrell started his programming career helping develop control code for industrial laser robots. During that time, due to Federal law regulating high powered lasers, he was tasked with writing the safety, operations, and service procedures for those systems. Finding that he enjoyed the documentation process, he spent several years in documentation. During that period, he started documentation departments for two different companies.

When the content management and XML revolution took off in the ‘90s, he had the opportunity to merge his love of programming with the documentation process. As a part of that, he helped a large financial software company implement an XML-based content management and editing system. Since that time, he has worked on a variety of documentation automation projects. Currently, Mr. Cantrell is employed at ExactTarget as an Automation Engineer, developing automation tools for their Documentation and Product Management groups.

Charles has been a Senior Member of STC, and served as Treasurer and as President of the Hoosier Chapter.
Using MindTouch to Manage Documentation in a Fast-Paced Development Environment

Charlotte Robidoux

Charlotte Robidoux, PhD, is a Content Strategy Manager at Hewlett-Packard Company (HP) and has over 17 years of experience in technical communication. At HP, she oversees the single sourcing strategy and implementation for the Enterprise Storage and Servers. Charlotte earned her PhD from the Catholic University of America in rhetoric and technical communication. She is the author of "Rhetorically Structured Content: Developing a Collaborative Single-Sourcing Curriculum" published in Technical Communication Quarterly, co-author of "Is There a Write Way to Collaborate?" published in Intercom, and co-author of "Streamline Your Path to Metadata" published in The Information Management & Architecture Framework (October 2009). She is co-editor of Collaborative Writing in Virtual Workplaces: Computer-Mediated Communication Technologies and Tools (2010).

Charlotte is the 2005 recipient of the CIDM Rare Bird Award for achieving process efficiencies through the development of the HP DocKeeper project tracking tool.
Improving Content Collaboration Using Content Management

Chip Gettinger

Chip Gettinger has over 20 years experience with publishing and content management solutions working closely with industry organizations, partners, and customers in leading the adoption of DITA. He received a bachelor’s degree in Graphic Arts Technology, with a business emphasis, from Northern Illinois University.
Dynamic Publishing: The ultimate end-game of DITA deployments
DITA, CMS and Translation 25 Years Later (Open Discussion)

Cindy Elliott

Cindy Elliott, Director of product marketing for Arbortext at PTC, possesses more than twelve years experience in worldwide business development and product marketing within enterprise software and hardware producers. Cindy’s career has focused on the sales and marketing of process improvement solutions for content management and data recovery providers. Prior to joining PTC in 2008, Cindy held executive positions with CYA Technologies and Cardiff Software and was a business development manager for Overland Storage expanding global markets. Cindy received a master’s degree in international management from the American Graduate School of International Management (Thunderbird) and a bachelor’s of science from the California State University at Fullerton. Most recently, Cindy has had published articles in eDOC magazine and Enterprise CMS and has presented at the EMC Momentum events in 2008 and 2007, at the IBM FileNet UserNet Rome 2008 and at the state of Connecticut Innovation @ Work Showcase in 2008.
Localization: Product Information Without Borders

Cindy Frakes

Cindy Frakes is a Senior Manager of Fusion Human Capital Management Information Development at Oracle. She manages a group of Information Developers who are responsible for all user-facing text in the product, including strings, messages, and user assistance. She has 20+ years of experience in the high tech industry as a technical writer, information development manager, program manager, translation manager, and release engineering manager. Prior to joining Oracle, Cindy worked at Borland as Senior Director of Documentation and Translation, and was responsible for moving Borland and its acquisitions from several different publishing models to a structured authoring approach using DITA, saving the company a significant amount in translation and desktop publishing costs.
Managing Careers and Motivating Your Team in the Wild World of DITA

Dana Spradley

Dana Spradley is currently a Principal Software Engineer in Oracle's Applications User Experience group. For over 15 years he has designed and developed web applications, help systems, document types, and document production and delivery systems at Oracle, Information Access Company, and shakespeare.com. Dana earned a Ph.D. from Yale in Comparative Literature during the heyday of Deconstruction, when he plumbed the depths of semiotics, rhetoric, thirdness, discursive structures, pattern languages—and has since thought much about their technological implications. Dana is also a voting member of the OASIS DITA Technical Committee.
Implementing Writing Patterns Using DITA

Deirdre Longo

Deirdre Longo is a Senior Information Architect at IBM, where she has worked for the last 20 years in various information development roles: writer, editor, team leader, and information architect on a variety of software products. She is a co-author of Developing Quality Technical Information. She holds BA in Professional Writing from Carnegie Mellon University.
Customized Documentation through Metadata and Processing Attributes

Don Bridges

Don Bridges is the Manager of Commercial Technical Documentation projects at Data Conversion Laboratory (DCL). DCL is a leader in managing and implementing large-scale, complex data conversions. He has been with DCL for almost 10 years and manages activities in Aerospace, Life Sciences, Manufacturing, Semiconductor, Software, and Telecom accounts. Prior to joining DCL, Don gained more than 15 years experience in the technical documentation field, including positions at Pratt & Whitney and Enigma, among others.

Don has spoken on numerous occasions, including events of the Society for Technical Communication (STC) and various DITA conferences. He holds a BS degree in Engineering from Louisiana State University and resides in Albuquerque, NM.
Digital Alchemy: Turning unstructured content to gold (or at least something useful)

Don Day

Don has 25 years of experience with IBM designing and supporting innovative XML content architectures and authoring solutions. He is Chair of the OASIS DITA Technical Committee, and currently consults on collaborative DITA authoring solutions for writers across the enterprise. Besides his other primary jobs as husband, father, and cat lover, Don also collects old cameras, listens to Brahms and singer-songwriter indie music, watches classic Sci-Fi, and enjoys pond gardening, star-gazing, and the fresh smell after a desert rainstorm.
DITA 1.2

Eiji Hayashiguchi

In IBM Japan, Eiji Hayashiguchi contributed to develop the online systems of large Japanese banks as a systems engineer. After that, he conducted technology strategy consulting to major clients in industrial, financial, construction companies and government. He was an IBM consulting Technology Strategy Asia Pacific Leader, and a GRP (Global Relationship Partner) for a leading Japanese auto company. He is a leader of DITA development and marketing working group of DITA Consortium Japan. He completed his master degree in Kyoto University and Princeton University. He is a Professional Engineer-JP.
Introduction to DITA in Japan

Eliot Kimber

As Senior Solutions Architect at Really Strategies, Eliot leads publishers through various content management initiatives, including RSuite CMS (http://www.rsuitecms.com) implementations, XML and desktop publishing applications, DITA requirements and standardization, and information and process analyses. He is fluent in XML, XSLT, XSL-FO, DTD development, XSD Schema, XPath, XQuery, XInclude, Xlink, and other standards that relate to information management and publishing.
The Future of DITA Panel

Elliot Nedas

Elliot Nedas is Business Development Manager at XML-INTL, the leading Open Standards and Web 2.0 Localization and XML Publishing software publisher. At XML-INTL, Elliot deals with DITA customers on a day-to-day basis and is aware of the problems and issues that they face in implementing and running DITA publishing systems. Elliot holds a degree in Psychology from Bristol University and has a distinguished record in Business Development in a variety of challenging industries.
The Path to Efficient DITA Translation

Elizabeth Fraley

Elizabeth Fraley, President and founder of Single-Sourcing Solutions, Inc., is an XML/ Single-Sourcing Programmer/Architect. She architected, implemented, and advised on the implementation of XML authoring and publishing systems in both high-tech and government sectors, at both the sector and corporate levels.
Where Are They Now?

Elizabeth Taylor

With more than 10 years in localization with positions ranging from in-house French to English translator to Project Manager, Vendor Manager, and Account Manager, Elizabeth was hired in January of 2008 as the first Localization Manager at FICO. In that time she has built the localization program from the ground up, including streamlining budgets and priorities, defining processes, and general evangelizing within the company. A key part of her role has been to evaluate and oversee the implementation of various tools and technologies to improve the quality and execution of FICO’s global content.
The DITA Vision and Global Markets: How structured content became an executive initiative at FICO

Erik Hennum

Erik Hennum is an Information Model Architect with an extensive background in document semantics and processing. While at t IBM and as a member of the OASIS DITA Technical Committee, he played a lead role in several DITA contributions including domain specialization, design constraints, data extensibility, map referencing, subject classification, and metadata schemes. His recent projects have used semantic search over structured content using both DB2 PureXML and Resource Description Framework (RDF) repositories. He has presented on DITA and on subject classification at Semantic Technologies, Extreme XML, OASIS Symposium, Content Management Strategies, and other conferences.
Taming the herd: Get a handle on content by managing metadata

France Baril

France Baril, owner of Architextus Inc., is a DITA/XML consultant as well as a Documentation Architect who helps organizations analyze their content and processes, select tools, learn about DITA and/or XML, manage the change process, and develop supporting material (from DTDs or schemas to XSL transformations).

She has a unique background with a BA in Communication from University of Ottawa and a BSc in Computer Science from Université de Sherbrooke. She worked as a Documentation Architect for 5 years at IXIASOFT, where she served as Product Manager for their DITA CMS Framework. Before that, France has worked as a multimedia developer, a trainer, and a technical documentation specialist.
DITA Meets BPMN: A visual approach to topic definition

Frank Miller

Frank Miller is a Senior Consultant and Project Manager at Comtech Services, Inc., assisting companies with their information design, process efficiency, and tools and implementation needs. Frank has more than 10 years experience in publishing and currently manages and implements enterprise content management solutions. Frank also guides corporations through their information architecture process. He has experience in conducting and analyzing benchmarking studies and information redesign for content management. He also serves as instructor for Comtech’s series of interactive DITA workshops.
DITA, CMS and Translation 25 Years Later (Open Discussion)
DITA Productivity Killers
Making DITA Work Workshop

Frank Shipley

Frank Shipley is CTO at Componize Software. After a long and rich career in the automotive industry, Frank worked for several years as a freelance consultant and training instructor specialized in XML technologies and enterprise content management. Frank’s interest in DITA dates back to 2005, and he has been authoring content with DITA ever since. Frank co-founded Componize Software in 2008 with the objective of commercializing a new and innovative framework for XML content and Component Content Management.
How Effective Use of Metadata and the Resource Description Framework (RDF) Can Be an Answer to Your DITA Nightmares

Gershon Joseph

Gershon Joseph has been writing highly technical documentation for over 25 years and has developed complex XML-based documentation solutions for more than 10 years. Gershon is an internationally renowned consultant for XML documentation and content management solutions.

Gershon has helped teams at more than 100 companies world-wide, including many Fortune 50 and Fortune 100 companies, successfully implement SGML, XML and content management solutions. Since there is no single solution that fits the needs of every enterprise, Gershon is dedicated to keeping himself on top of emerging tools and technologies.

Today, Gershon is a Technical Leader at Cisco Systems, where he guides Cisco's enterprise-wide content management project and acts as a consultant on a number of enterprise-wide information management projects. Gershon is co-chair of the OASIS DITA Adoption technical committee, secretary of the OASIS DITA technical committee and DITA Translation Subcommittee, and a member of the OASIS DocBook technical committee.
Keynote Panel—State of the Industry
Advanced Feature-Based Profiling

Hal Trent

Hal Trent serves as a Consultant, Stylesheet Developer, and Web Information Manager at Comtech Services, Inc. He has experience in XML CMS implementations for a variety of businesses and academic institutions and is currently focusing on SVG and DITA. He also leads frequent workshops related to DITA and XML. Hal has a BS in Biology from Roanoke College and an MS in Information Systems from DePaul University.
Making DITA Work Workshop


Howard Schwartz

Howard Schwartz, Ph.D., is VP of Enterprise Solutions for SDL International, a leader in global information management. Howard provides strategic and best practices consulting to enterprise clients, improving processes related to global content management. A veteran of ten years in the globalization industry, Howard has played multiple executive leadership roles. At Trados, the recognized industry leader in globalization technology, Howard was part of the core executive team and VP of Business Consulting. Earlier, Howard was part of the original executive leadership of Uniscape, acquired by Trados, the first company to provide Internet-based access to globalization technology. Earlier in his career, Howard was a technical writer and publications manager for Genesys Telecommunications. Howard has a PhD from Brown University, has published and edited several books, and has taught at Stanford and Indiana Universities.
Dynamic Publishing: The ultimate end-game of DITA deployments
Global Perspective on Authoring and Terminology

Janet Ikemiya

Janet is the Manager of the DB2 for z/OS Information Development team at IBM's Silicon Valley Lab. She started her career at IBM as an electrical engineer designing process control systems, but has been in information development as a writer, team lead, and manager for over 15 years. Janet has directed her team through many transitions in information development, including the delivery of information in eclipse-based information centers rather than books and help, the move to DITA-sourced topics, and the optimization of content for single-sourcing and reuse. One of her current passions in information development is partnering with customers and integrating their feedback into the design, delivery, and maintenance of product information. Her team has successfully established several formal relationships with customers and has made numerous important improvements to their information through these relationships. Janet has blazed the trail for other information development teams in IBM to establish formal customer feedback programs by defining the legal process and sharing best practices.
Creating and Leveraging Customer Feedback Relationships

Jang Graat

Jang Graat studied Physics, Psychology, and Philosophy and has used his exceptional talent for explaining technological concepts as a marketing manager, technical author, and trainer for more than 20 years. He has delivered hundreds of presentations and training courses in Europe, America, and the Far East. In the past six years, he has worked mainly as a freelance tech writer for machine manufacturing companies.
DITA for Dummies

Janys Kobernick

A communications professional with over 25 years experience, has designed, developed, and managed information systems, processes, documentation, and training for most of her career. The recent DITA paradigm shift has seen Janys’ role evolve into Information Architect, where she leads the Alfresco Documentation team in their technical adoption and setting of new DITA standards and best practices.
Implementing DITA in Phases: Out of the frying pan and into the fire?

Jenifer Schlotfeldt

Jenifer Schlotfeldt is an Information Developer at IBM. She has been authoring, testing, and teaching DITA since 2003. She has migrated information units to DITA, authored from scratch new DITA information units in DITA, contributed to new DITA specializations, and created many training materials for different facets of DITA authoring.

Jenifer has a master’s degree in Technical Writing and Professional Communication from New Mexico State University. She is the DITA technical advisor for the technical communicators in her product area at IBM.
Customized Documentation through Metadata and Processing Attributes

Jenny Redfern

Jenny Redfern is the Authoring Environment Architect on the Systems Group SPARC Technical Publications team at Oracle. She has presented to previous STC Summits on wiki implementation, multimedia technical publications, visual communication, and the findings of a STC People-to-People delegation to China.
Moving to Topic Documentation in Two Parts: Information Architecture & Authoring Environment—A Case Study

JoAnn Hackos

Dr. JoAnn Hackos is President of Comtech Services Inc., a content management and information-development consultancy she founded in 1978. She is Director of The Center for Information-Development Management (CIDM), a membership organization focused on best practices in content management and information development. Dr. Hackos is a founding member with IBM of the Technical Committee for DITA at OASIS and co-editor of the DITA specification. She has been a leader in content management for technical information for more than 30 years, helping organizations move to structured authoring, minimalism, and single sourcing. She introduced content management and single sourcing to the Society for Technical Communication (STC) in 1996 and has been instrumental in developing awareness worldwide of the DITA initiative. She hosts or keynotes numerous industry conferences and workshops in the field.

She has authored Information Development: Managing your Documentation Projects, Portfolio, and People (Wiley 2006), Content Management for Dynamic Web Delivery (Wiley 2002), Managing Your Documentation Projects (Wiley 1994), Standards for Online Communication co-authored with Dawn Stevens (Wiley 1997), and co-authored with Ginny Redish User and Task Analysis for Interface Design (Wiley 1998). Her latest book is Introduction to DITA: The Arbortext Edition (Comtech 2007).
Keynote Panel—State of the Industry

Joe Gelb

Joe Gelb is the founder and president of Suite Solutions. Joe has broad experience in topic-oriented content development, information architecture, and application of tools for successfully optimizing creation, management, localization, and delivery of technical information. Joe has developed innovative strategies for information modeling designed specifically for technical documentation and training.

After serving as CTO of Live Linx, overseeing technology design, development and content management implementation for over 10 years, Joe established Suite Solutions. The firm is based on Joe's belief that every organization deserves responsive and professional service, independent of software vendors. His customer-oriented approach results in pragmatic process and technology solutions that meet requirements, are based on accepted standards and best practices, and make good business sense.
We wanted a CMS. We were given SharePoint: Turning disappointment into opportunity

Joe Gollner

Joe Gollner is the Chief Solutions Architect (Intelligent Content technologies) at Stilo (www.stilo.com) where he leads a team of specialists in the design, development, and delivery of state-of-the-art content processing solutions. For the last several years, many of these solutions have focused upon leveraging DITA within large enterprise environments. He has worked in the content management market, with an emphasis on open standards and large-scale systems for over 20 years, and he has designed and managed the implementation of dozens of systems for global customers who depend upon high-quality, cost-effective technical information. He was educated in a wide range of subjects at Queens University (BA) and the University of Oxford (MPhil) and has completed graduate programs in project management, business analysis, and knowledge management. He recently contributed a chapter to the forthcoming book Information Management Best Practices (www.timaf.org) and in this chapter he outlines how intelligent, modular, reusable content was used to save one large organization millions of dollars a year.
The Future of DITA Panel

John Allwein

John Allwein leads user information initiatives for Emerson Process Management’s Human Centered Design Institute (HCDI), focusing his efforts on aligning information development and delivery programs with end user tasks. To enable users to gain maximum efficiencies from technology, Emerson is investing in HCDI to promote ease of use programs, including delivering pertinent information to end users when and where they need it. Emerson Process Management consists of 14 divisions, so John has the good fortune to work with some of the brightest talent to design and enable topic-based, task-centered information systems. John’s career at Emerson began at the Power & Water Solutions division in Pittsburgh—an organization with a passion for customer satisfaction. Before joining Emerson John worked in advertising, instructional design and as an information consultant.
We wanted a CMS. We were given SharePoint: Turning disappointment into opportunity

John Hunt

John Hunt is Structured Content Architect in the Lotus Information Development Center at IBM. He has over 20 years experience and possesses deep background in user assistance and content management strategy. His experience at Lotus and IBM goes back to the first user manual for Lotus 1-2-3 for Windows. John is a member of the DITA architects team at IBM, and led the OASIS effort to develop the DITA 1.2 Learning and Training content specialization. He is currently co-chairing the OASIS "DITA for the Web" sub-committee.
Keynote Panel—State of the Industry
DITA for the Web

Jonathan Price

Jonathan Price develops information architectures for web applications and sites, particularly those focused on the science and engineering done at national laboratories.

Jonathan has been a technical writer for more than 25 years, starting out at Apple when we were developing a new computer called the Macintosh. He created the style guide for the technical writing group, called How to Write an Apple Manual, which became How to Write a Computer Manual, and more recently, How to Communicate Technical Information.

Jonathan has consulted with technical writing groups trying to improve their quality at an A-to-Z of high tech companies, and he regularly presents in-house workshops, as well as talks at conferences. He has written 50-odd manuals, a dozen help systems, and thousands of pages for the web. Jonathan and his wife have put together a book on how to write for the web, called Hot Text. He has written or edited more than three dozen books for commercial publishers.

Jonathan’s Amazon page:
http://www.amazon.com/Jonathan-Price/e/B001HCTZAQ/ref=sr_tc_2_0
Jonathan’s web sites:
www.theprices.com
www.webwritingthatworks.com.
Keynote Panel—State of the Industry

Jon Kieffer

Jon Kieffer has worked as a Technical Writer for Fujitsu Network Communications in Richardson, Texas for the last ten years and currently fills the role of DITA information architect. In a previous academic career spanning 9 years, Jon taught software engineering at the University of Hull, U.K., and mechanical engineering at the Australian National University. Jon holds BS, MS, and PhD degrees in mechanical engineering, has authored 12 referred journal articles and more than 30 conference papers in the fields of mechanical and control engineering.
Strategies for Reuse and Navigation with DITA

Julio Vazquez

Julio Vazquez is currently an Information Architect with SDI. In his previous career with IBM, he was on the corporate team that defined DITA and wrote the first article on the language in April of 2002. He has presented at STC-Carolina, DITA East and DocTrain West and DITA North America on various topics. His first book on DITA, Practical DITA, presents an approach to understanding how to write using DITA from the ground up. He has also published a paper about indexing in the Center for Information Design Management (CIDM) Best Practices Newsletter and is a contributor to the Yahoo! DITA User's Group, a founder of the RTP DITA User's Group and a staunch DITA advocate.
Authoring in an Agile Environment

Keith Schengili-Roberts

Keith Schengili-Roberts is the Manager of Documentation and Localization at AMD for its Graphics Products division. Prior to this role he worked as its Information Architect, redesigning the documentation delivery and the processes behind them. His group was the first company to implement Ixiasoft’s DITA CMS software, which has been used in production since July 2007. Keith is also an award-winning lecturer on Information Architecture and Information Management at the University of Toronto’s Faculty of Information Sciences Professional Learning Centre. He is also the author of four professional technical titles, the most recent being Core CSS, 2nd Edition.
Three Years On: Metrics and ROI and other stories from a mature DITA CMS installation


Kristen James Eberlein

Kristen James Eberlein is an information architect and DITA educator. She is secretary of the OASIS DITA Technical Committee and a charter member of the DITA Adoption Technical Committee. She has worked with DITA since 2002; her experience at IBM included migrating several large libraries to DITA, developing strategies for helping writers manage the transition from book to topic-based writing, and build automation. More recently, her work has focused on developing DITA training and best practices workshops; she is known for her work on short descriptions and IBM Task Modeler (now IBM Information Architecture Workbench). In addition to DITA, her interests include usability, prototyping, and information design. She is a senior member of the Society of Technical Communication (STC) and a member of the Association for Computing Machinery (ACM).
Using IBM Information Architecture Workbench
Designing a Successful DITA Pilot Project

Kristina Brinck

Kristina is an Information Architect in the ITT corporate Global Enterprise Content Management (GECM) Shared Services. She trains local information developers, tests and maintains the corporate information model and sets up implementation processes for new information areas.

Kristina has a University Diploma in Swedish Language Consultancy from Stockholm University. She has been working as plain language expert and certified Information Mapping instructor since 1996. Her focus is generally effective documentation for technical and professional writing, including processes, methods, outputs and usage.
Using the Task Analysis for Effective Documentation

Laura Bellamy

Laura Bellamy is an Information Architect at VMware, Inc. She has been a long-time DITA champion, working at IBM during the adoption and proliferation of DITA. Throughout her career she has worked on every facet of DITA implementation from the migration of many product libraries, to the creation of several specializations, the management of conversion projects, development of reuse strategies, and handling content releases.
Surviving and Thriving with DITA and Content Management: Management tips and lessons learned
DITA, CMS and Translation 25 Years Later (Open Discussion)

Laurens van den Oever

Laurens van den Oever is CEO and Co-Founder of Xopus BV. Laurens has over a decade of experience with internet technology. While keeping in touch with his software development and information architecture roots, he has led the company to double its revenue in 2007 and again in 2008. Being Dutch, he likes to cover some distance on his bicycle to stay in shape.
DITA vs Non-Technical Authors: Why and how?

Linda Wiesner

Linda is a Senior Editor in the SPARC Publications group at ORACLE (formerly Sun Microsystems). She is a member of the SPARC Information Architecture Team and was a contributor to Read Me First, a Style Guide for the Computer Industry.
Moving to Topic Documentation in Two Parts: Information Architecture & Authoring Environment—A Case Study

Lori Fisher

Lori Fisher is Director of User Technology at IBM in San Jose with worldwide responsibility for information development and design across 2 divisions. She teaches courses in the certificate program at University of California Extension. She has chaired the STC Quality SIG, served on the international STC Board of Directors, and is a Fellow of STC in the Silicon Valley Chapter. Her organization at IBM was one of the first in IBM to create a social networking site for customers to share examples.
Social Networking and the Information Developer: How to get started




Marc Speyer

Marc Speyer is an independent consultant specialized in designing, specifying, and implementing publishing solutions. He has worked as a VP Content Migration and e-Publishing at Stilo where he was responsible for architecting and implementing the world first Software-as-a-Service content migration solution. Before Stilo, Marc worked at Cap Gemini and Wolters Kluwer where he was a lead architect for editorial, document, and web content management, and publishing applications. He has been working with mark-up languages (XML and SGML) since 1995 and has a thorough understanding of the standards, tools, and techniques that can be leveraged to make a complete solution. He has a master’s degree in Mechanical Engineering from Delft University of Technology and is a highly regarded expert in the field of publishing solutions, able to manage projects, and apply complex technology to the delivery of tangible business results.
Ugly DITA
DITA 1.2

Mark Poston

Mark Poston is a senior technical consultant with over 12 years in content and publishing. He has gained broad knowledge and understanding of the publishing requirements of clients. As technologies have changed and moved forward, the solutions he has worked on have reflected these changes. He is now heavily involved in the analysis, design, and implementation of XML publishing solutions and is an active member of the OASIS DITA Technical Committee and Enterprise Business Documents Sub Committee and the DITA Open Toolkit project.
Delivering User Documentation in New and Dynamic Ways

Martha Morgan

Martha Morgan is an Information Architect at NetApp in Sunnyvale, California. Martha has worked in DITA since early 2006, when she led one of the first DITA pilot projects at NetApp. She now leads the architecture design team that develops the standards and best practices followed by NetApp Information Engineering staff in the U.S. and India. She also represents Information Engineering on the NetApp product architecture team that focuses on the customer experience. With over 20 years experience writing and editing for a technical audience, Martha has also developed administrator and API documentation for AOL, Netscape, and Candle Corporation.
If Only We Had Known: The snares and pitfalls of managing in a DITA environment

Mathew Varghese

Mathew is the Content Architect for the Networking and Cloud division at Citrix. His main goal is to develop robust information architecture to sustain the content ecosystem within the division and thus deliver quality technical content to the end user. He is an ardent DITA evangelist and a staunch supporter of the open source movement. During his spare time, Mathew runs for ASHA (http://www.ashanet.org/index.php?page=about). He is also an avid traveler and photographer. Mathew holds a bachelor’s degree in electrical engineering and a diploma in general management from Indian Institute of Management, Bangalore.
GUI for the DITA OT

Michael Miller

Michael Miller is Vice President of Antenna House. For over 30 years, he has been involved in high-end document formatting and document management and has an extensive background with structured data, including SGML, XML, S1000D, and DITA. He has worked extensively in Europe and North America.
Introduction to CSS3 for Print Design and for DITA

Michael Pearson

Mike Pearson has worked in the technical information development and delivery field for the past 16 years. A majority of that time he’s spent implementing and automating XML-based structured authoring solutions. In 2005 he deployed his first DITA-based single-sourcing solution for an RFID wireless inventory control system. He’s currently a Senior Technical Writer in the Embedded and Communications Group at Intel Corporation where he’s helping to implement a DITA content management system.
Adventures in CMS Deployment

Nola Hague

Nola Hague is Vice President of Developer Communications and International Engineering at Actuate Engineering. She is a co-author of the Eclipse Series book, Field Guide to BIRT, published by Addison-Wesley, which introduces programmers to report development using BIRT Designer. She has many years of experience in computer science technical writing having worked with several high tech companies including Autodesk. She also worked as an acquisitions editor for both technical books and software in traditional technical publishing organizations including McGraw-Hill, Prentice Hall, W. H. Freeman, and Addison-Wesley.
Collaborative Writing: Changing the culture of a documentation group

Ole Rom Andersen

Ole Rom Andersen is Director and co-founder of Content Technologies. Ole has a broad background as VP and General Manager, Information Mapping Managing Director of Gardner Denver System A/S (NYSE: GDI) and is ISO and ATEX (explosive environments) certified. As Sales Director at The Stibo Group (subsidiaries in Singapore, London, Atlanta, and Hamburg), he specialized in CMS-software for highly specialized product-data-management.
Reviewing and Approving DITA Content—or—Quality Control at the LEGO Factory

Patrick Quinlan

Patrick Quinlan is a Sr. Courseware Developer at Citrix Education, where he led the move to a single-source authoring environment. He is now focused on implementing a unified content management strategy to build on the success of single-sourcing. He holds a B.A. and an M.A. in English from the University of Central Florida.
Single Sourcing Sans a CMS

Rebekka Andersen

Rebekka Andersen is an assistant professor in the University Writing Program at the University of California, Davis, where she teaches writing in the disciplines and professions courses. Her research focuses on the diffusion of content management technologies in information-development teams. Most recently, she is studying how managers, technology developers, and information developers plan for and attempt to carry out the activity of technology transfer.

Rebekka has worked as a technical writer and editor and process documentation specialist. She has also presented her research at conferences hosted by the Association of Teachers of Technical Writing, the Professional Communication Society, the Association for Business Communication, and the Society for Technical Communication.
Planning for the Content Management Technology Diffusion Process

Richard Beatch

Richard Beatch has extensive experience in taxonomies, ontologies, content architecture, and search technologies. With a PhD in Ontologies, he has worked in a range of roles from technical taxonomy implementations and the creation of ranking algorithms, to senior leadership positions. Prior to joining Earley & Associates, Richard led search and taxonomy efforts at Dell and AT&T.
Document Repositories and Metadata

Robert Minard

Robert Minard is the Software Development Manager at EIS. He is responsible for software design, development and maintenance. After receiving a BSc. (Hons) in Physics in 1980, Robert was awarded a PhD in Electrical and Electronic Engineering in 1984 by the University of Canterbury for the development of an ultrasonic imaging algorithm to be used to detect breast cancer. At the University of Sydney, Robert lectured in physics and designed and developed control systems for the Sydney University Stellar Interferometer and an adaptive optics subsystem for the Anglo-Australian Telescope. He joined EIS as a senior software engineer in 1996. After designing and developing a compressed and indexed electronic publishing system for rich text publications, he took on the position of Software Development Manager in 2001.
Annotations for Collaboration and Quality

Scott Youngblom

Scott Youngblom is a co-founder of Oberon Technologies, a leading provider of automated publishing IT solutions based on XML and SGML. With a degree in Communications and Business, Scott has an information technology career spanning over 23 years, with over 13 of them specifically involved with automated publishing solutions. Having started out as a programmer with EDS (Electronic Data Systems) in his early career, Scott has taken his technical background; along with his knowledge of various “best-of-breed” software publishing technologies, and applied them to Fortune 2000 organizations in support of meeting specific business requirements such as increasing company revenue, decreasing expenses to improve company margins, or meeting regulatory compliance and quality standards. Prior to starting Oberon Technologies, Scott worked 12 years at Arbortext (now PTC) as one of their leading Account Executives servicing several major companies including: John Deere, Caterpillar, Motorola, CNH, Lucent, United Airlines, Pratt and Whitney, Eli Lilly, Abbott Laboratories, Cummins Engines, General Motors, Roll Royce, Rockwell Collins, Wolters Kluwer, World Book Encyclopedia, West Publishing, Bombardier, and GE Health to name just a few.
Return on Investment of a DITA Learning Specialization—A Case Study

Seraphim Larsen

Seraphim Larsen has been working in the semiconductor industry since 1992, in a variety of roles relating to product technical information and documentation. He has been promoting the use of DITA within Intel and the semiconductor industry since 2003. He was a founding member of the DITA Technical Committee in 2004 and the DITA Semiconductor Subcommittee in 2007. He works at Intel in Chandler, Arizona.
Adventures in CMS Deployment

Sharon Fingold

Sharon Fingold manages tools, production, and editing for the Technical Communications organization at VMware, Inc. She has 20+ years of experience in the high tech industry as a technical writer, information development manager, and program manager. Sharon leads the VMware Technical Communications DITA effort which includes all aspects of the content creation and delivery ecosystem: Authoring tools, the publishing system and CMS; user training and support; content conversion; information architecture; and workflow definition and automation.
Surviving and Thriving with DITA and Content Management: Management tips and lessons learned

Shawn Benham

Shawn is the 2nd line manager (since 10/2007) for Information Management Information Development at the IBM Silicon Valley Lab. Shawn has worked in the technical publications field for over 20 years. As an undergraduate, Shawn had complete responsibility for three IBM product libraries. By 1988, he owned the information development and business planning tasks for multiple MVS and AIX CAD/CAM software products. In 1993 he took on business planning and marketing assignments for his teams. In 1994 Shawn transferred to the IBM Silicon Valley Lab and transitioned to database middleware information development. Later, he took on a foreign assignment and worked for 3 months at a Business Partner location in The Netherlands. Shawn was promoted to Senior Software Engineer in 1999 and then immediately transitioned from development to management (Business Intelligence and DB2 LUW ID). His teams were among the first to deploy topic-based user information at IBM. Shawn remained technically engaged as a manager, submitting an invention disclosure in 2000 and, in 2002, authoring a retail book chapter on IBM XML data management products. In 2003, Shawn transitioned to a management position in the Information Integration area. His teams then made significant strides in componentized information development approaches using structured content.
Creating and Leveraging Customer Feedback Relationships

Sheila D’Annunzio

Sheila D’Annunzio is the Head of Technical Documentation for STMicroelectronics, one of the world’s leading semiconductor manufacturers. Her principle role is to develop and implement new strategies for managing technical documentation intended for distribution outside the company.

A latecomer in the technical documentation field, Sheila started her career as a physicist working with particle accelerators, and came into documentation following a move abroad and a career break to bring up children.

With nearly 10 years of experience authoring and managing documents in a large corporation, she understands very well the issues facing documentation today and believes that DITA is the best solution to address them.

She is a member of the OASIS DITA Semiconductor Information Design Subcommittee.

Ugly DITA



Su-Laine Yeo

Su-Laine Yeo is a Solutions Consultant for XMetaL, and has worked in the software development industry since 1996 as a technical consultant, technical communicator, interaction designer, and software trainer. Since joining JustSystems in 2003, Su-Laine has designed user interfaces for DITA features in XMetaL Author and has trained information architects, writers, and managers on DITA and XMetaL. She is an active member of the OASIS DITA Technical Committee.
DITA, CMS and Translation 25 Years Later (Open Discussion)
DITA 1.2 Panel

Suzanne Mescan

Suzanne is responsible for the Company’s overall marketing and public relations efforts. She has worked for more than 20 years in all aspects of the information management and publishing industry. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the Content Management Strategies conference, Philadelphia XML Users Group, DocTrain conference, Vasont Users’ Group, AIIM conference, and in numerous industry webinars. She earned a BS in Marketing from The Pennsylvania State University.
Improving Content Collaboration Using Content Management

Tim Allen

Tim Allen is a co-founder of Oberon Technologies, a leading provider of automated publishing IT solutions based on XML and SGML. With a degree in Electrical Engineering, Tim’s experience in the automated publishing arena spans a career of over 25 years working with various organizations to automate the creation, storage, management, publishing and distribution of intelligent information to their consumers. Tim’s journey has included but is not limited to roles as the Director of Dynamic Enterprise Publishing Solutions, Director of Engineering, Director of Business Development, Director of Product Management as well as a Senior Engineer and Principle Consultant for Arbortext (now PTC). Tim also spent several years at the Newport News Shipbuilding and Drydock Company working on the CALS standards and implementing an SGML-based Single Source Publishing System. Tim has worked with several major companies on implementing every facet of an automated publishing solution such as conversion, stylesheets development, data modeling, translations, taxonomies, XSL development, content management, workflow, dynamic assembly, publishing, and automated distribution of information. Some of the companies which Tim has performed work for include: Pfizer, Abbott Laboratories, Eli Lilly, GlaxoSmithKline, AstraZeneca, Guidant, Medtronic, John Deere, Caterpillar, Case-New Holland, Toyota, Wolters Kluwer, Stater, Boeing, Lockheed, Thomson Publishing, West Group, Croner and Visa.
Return on Investment of a DITA Learning Specialization—A Case Study

Tom Bondur

Tom Bondur is a Content Development Manager in the Developer Communications group of Actuate Engineering and member of the extended Business Intelligence and Reporting Tools (BIRT) development team. He is co-author of the Eclipse Series book, Integrating and Extending BIRT, published by Addison-Wesley, which introduces programmers to BIRT architecture and the reporting framework. He has a background in computer science and technical writing with many years of experience in consulting, training, writing, and publishing about BI tools and database technologies.
Collaborative Writing: Changing the culture of a documentation group

Tony Self

Tony Self has worked as a technical communicator for 30 years, with the last 20 of those years specifically in the areas of online help systems, computer-based training, and electronic documents. In 1993, Tony founded HyperWrite, a hypertext and technical documentation company based in Melbourne, Australia. The majority of his work involves providing online and Internet strategy advice, innovative solutions, and specialized training for customers in Australia and other parts of the world. Tony is an Adjunct Teaching Fellow in the Technical Communication program at Swinburne University in Melbourne and holds a Graduate Certificate in Teaching and Learning and a Graduate Diploma in Technical Communication. He is a Fellow of the Institute of Scientific and Technical Communicators (UK), chair of the OASIS DITA Help Subcommittee, and an enthusiastic promoter of structured authoring approaches!
WinANT—Simplifying and Automating DITA Publishing

Troy Klukewich

Troy Klukewich is an information architect for Oracle Corporation. Prior to Oracle, he was the senior documentation manager in charge of structured XML conversions for Borland Corporation. While at Borland, he spearheaded a custom XML processing engine for complex API hierarchies, in multiple programming languages, with tens of thousands of single-sourced API elements, along with general concept, task, and reference topics. Prior to Borland, he headed up an XML conversion for PeopleSoft's Enterprise Integration Point (EIP) object library. A veteran SAP trainer and curriculum developer, he used rigorous structured documentation principles for learning and training directly in the field, where he worked face-to-face with customers on mission critical implementations. He has published articles on XML and structured documentation in Best Practices, A Publication of The Center for Information-Development Management (CIDM). In addition to the Society for Technical Communication (STC), he is a member of the OASIS DITA Technical Committee, the DITA Adoption Committee, and the DITA Learning and Training Subcommittee where he heads up the real world samples project. Troy is a world traveler, has lived in Africa, and reads German and French in his spare time. An acknowledged weakness, he is known for being easily distracted—and subsequently bribed—with dark chocolate.
Real World DITA Learning and Training Samples

Ultan Ó Broin

Ultan Ó Broin has 20 years of experience in user assistance development and training in authoring environments such as Arbortext. With Oracle since 1996, he has an MA, MBA, and MSc in Information Systems. He has published widely on the use of XML for global content, and is technical editor of a book on XML internationalization and localization.
Implementing Writing Patterns Using DITA


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