Agenda

6:30-
8:30pm

Welcome Reception

Time

Authoring

Technical Solutions

Management

Emerging Technologies

7:00-8:00

Breakfast and Morning Registration

8:00-8:30

Welcome
JoAnn Hackos, Director
The Center for Information-Development Management, Inc.

8:30-9:30

Keynote—The Rainmaker, The Cloud, and The Downspout: Keeping your content relevant in an information deluge
Keith Schengili-Roberts

9:30-10:00

Break

10:00-10:40

Automation and Testing DITA OT Content and Customizations
Steve Anderson
Salesforce.com

Content Strategy—
Getting it Right
Mathew Varghese
Citrix Systems, Inc.

Overview of the Emerging Technologies Track
Hal Trent
Comtech Services, Inc.

10:45-11:25

Put Down the Pen and Pick Up the Camera: Incorporating videos in your technical documentation
Laura Bellamy
VMware, Inc.
Caroline Arakelian
VMware, Inc.

Translating DITA with XLIFF and Open Standards: The basics
Bryan Schnabel
Tektronix, Inc.

Global DITA and Harmonization at AGCO
Charles Dowdell
AGCO Corporation
Vera Williams
AGCO Corporation

Apple iPad Publishing Best Practices
Jim Nasr
Armedia

11:30-12:10

Reorganizing Information Developers to Support Topics
Vikram Nanwani
Xylem Inc.

Getting a Handle on Release Management with DITA
Fred Lass
Astoria Software

Expanding Content Management into the Organization
Julianne Sammons
Intel Corporation
Eric Davies
Intel Corporation

HTML5 for Publications: Applying emerging Web technologies to DITA-based publications
Eliot Kimber
Really Strategies, Inc.

12:15-1:45

Lunch

1:50-2:30

Structuring Technical Publications and Training Materials to Maximize Reuse
Dawn Stevens
Comtech Services, Inc.

Controlling Your Metadata Values with Subject Scheme
Frank Miller
Comtech Services, Inc.

Wikis, Social Help, Collaboration, and The Crowd: Trends and choices in developing world class product content
Howard Schwartz
SDL
Chip Gettinger
SDL

DITA with Tiers
Don Day
Learning by Wrote

2:35-3:15

A DITA Developer and Product Designer Walk into a Bar....Expanding your DITA usage through collaboration and teamwork
Mike Maass
Citrix Systems, Inc.
Patrick Quinlan
Citrix Systems, Inc.

Z- Aphrodite: E-learning CourseWare authoring and publishing based on open-source DITA and Alfresco
Dusan Veljkovic
Qficient Inc.
Graham Steele
Qficient Inc.

Making the Business Case for Content Management Real and Desirable
Bjorn von Euler
Xylem Inc.
JoAnn Hackos
Comtech Services, Inc.

Topic-Based Publishing Approach Adopted by Juniper Networks
Rajal Shah
Juniper Networks

3:20-3:50

Break

3:55-4:35

Implementing DITA for Financial Training—A CSI Case Study
Joyce Du
CSI Global Education
Aleksandra Savic
CSI Global Education

Embedded User Assistance with DITA
Daniel Dionne
IBM Corporation

Increasing Customer Access by Creating a Documentation Roadmap
Timothy Rosa
TRA360

XML Tagging, Semantic Markup Languages, and Search
Bradley Shoebottom
Innovatia, Inc.

4:40-5:20

An In-Progress Use Case: Customizing & deploying DITA to produce innovative educational products
Edwina Lui
Kaplan Publishing

IBM Knowledge Center: A smarter experience based on DITA
Michael Priestley
IBM Corporation

Measurable Success with a DITA CMS: Epson America
Nancy Thompson
Epson America, Inc.
Dan Dube
Really Strategies, Inc.

Enabling DITA to Support the Future of Content Delivery
Paul Wlodarczyk
Jorsek, LLC (easyDITA)

5:25-7:30

Exhibitor Reception

Time

Authoring

Technical Solutions

Management

Emerging Technologies

7:30-8:30

Breakfast and Morning Announcements

8:30-9:10

How to Benefit from DITA After Moving Away from Unstructured, Book-Oriented Content
Keld Jellesen
advice2u
Dorthe Iwan Sonne
Siemens Wind Power

Get Testy With Your DITA
Mark Lewis
Quark

Driving Standards and Governance in Content Management
Robin Schwartz
Intel Corporation

Strategies to Implement an Enterprise Social Platform with DITA Content
Kieran Lal
Acquia

9:15-9:55

Avoiding DITA Spaghetti
Jang Graat
JANG Communication

DITA Topics Within a Dynamic Presentation Platform
Francine Welker
Oracle Corporation
Peggy Zimmerman
Oracle Corporation

Tips to Help Technical Communicators Work Effectively with Customers
Ann Hernandez
IBM Corporation

CSS as Part of an Automated Publishing Solution
Alex Critchfield
Antenna House

10:00-10:30

Break

10:35-11:15

Managing SEO Keywords in the Writing Environment!
Kent Taylor
Acrolinx North America, Inc.
Elizabeth Wilde
IBM Corporation

Aftermarket Document Management: Making interactive technical documents available on the web
Alan Sage
Digabit

Choosing a CCMS at Biosense Webster
Lisa Sageev
Biosense Webster (Israel), Ltd.
Ole Rom Andersen
DITA Exchange

A Publisher's View of DITA
Richard Hamilton
XML Press

11:20-12:00

Controlled Language in the Real World? Start with a standard and create your own
Bob Sima
Tedopres International
Sherri Sotnick
Elekta

Using a Wiki to Consolidate and Deliver Documentation
Pam Swanwick
McKesson Provider Technologies
Juliet Wells Leckenby
McKesson Provider Technologies

7 Habits of Highly Effective XML Implementations
Doug Gorman
Simply XML

Topics Without Maps: Presenting the SPFE Architecture
Mark Baker
Analecta Communications

12:00-1:30

Lunch

1:30-2:10

Climbing Out of the Weeds: Moving from generic to specialized topics
Mysti Berry
Salesforce.com

From Competition to Convergence: Mapping non-DITA models into DITA using specialization
Gunthilde Sohn
*instinctools
Alexej Spas
*instinctools

From CMS to Web Help Automagically
Debra Bissantz
LSI Corporation
Suzanne Mescan
Vasont Systems

Delivering Technical Documentation to the Tablet using PDF
Michael Miller
Antenna House

2:15-2:55

Taking the Mystery Out of 3D!
Robert Merlo
Right Hemisphere
Lars Olson
SAP

Hidden Costs of a Custom-Built DITA System
Seth Park
Freescale Semiconductor, Inc.

Automating FrameMaker to DITA Conversions at IBM for the Sterling Commerce Brand
Karen Buchanan
IBM Corporation
Les Burnham
Stilo International

Applying RelaxNG to DITA
George Bina
Syncro Soft/oXygen XML Editor

3:00-3:30

Break

3:35-4:15

Migration to DITA: A retrospective
Ed Hartman
Fujitsu Network Communications
Jon Kieffer
Fujitsu Network Communications

Preparing For Conversion: The do's & the don'ts
Mark Gross
Data Conversion Laboratory

Integrated DITA: Social, mobile and context aware content strategy
Noz Urbina
Mekon Ltd.

Dynamic Publishing Meets Social Engagement
Joe Gelb
Suite Solutions

4:20-5:00

Managing Change when Change is Hard: Training writers for successful structured authoring transitions
Sarah Leritz-Higgins
Mentor Graphics

The Path from DITA to EDEN
Andrzej Zydroń
XTM-INTL

ROI Considerations When Looking at Moving your Content to XML
Tom Aldous
Adobe Systems, Inc.

Developing, Deploying, and Repurposing Virtual Content
Jake Gaylord
Almon Inc.

Time

Authoring

Technical Solutions

Management

Emerging Technologies

7:30-8:30

Breakfast and Morning Announcements

8:30-9:10

I Hate DITA. It doesn't do what I need: Help users!
France Baril
Architextus

Beauty and the Beast: Two radically different paths to DITA
Joe Gollner
Gnostyx Research

Hitachi's Global DITA CMS Implementation Strategy
Anjana Rajan
Hitachi Data Systems

Using Schematron to Reduce Tool Complexity and the Writer’s Learning Curve
Michael Boses
Contelligence

9:15-9:55

DITA Authoring and Team Motivation: Let’s build a totem!
Marie-Louise Flacke
CI3M
Kevin Lestang

Real Life Usage of DITA 1.2 Linking Features
Jean-François Ameye
IXIASOFT

Information Development: Moving from a push to pull system and the metrics that follow
Emily Mydlowski
Hach Company

DITA Macroscopes: Using information visualization to get a better understanding of your content
Frank Shipley
Componize Software

10:00-10:30

Break

10:35-11:15

DITA Anchors and Development Across Agile Teams
Jennifer Skiendzielewski
Ricoh

Building Content that is Searchable for Authors and Readers
Jim Tivy
Bluestream Database Software

DITA and S1000D: Different verses to the same song?
Don Bridges
JANA, Inc.

Pulling it All Together!
Hal Trent
Comtech Services, Inc.
Frank Miller
Comtech Services, Inc.

11:20-12:00

Challenges and Opportunities of Collaboration in DITA
Carroll Rotkel
FICO
Kathryn Mahoney
FICO

DITA Specialization and the Service Information Lifecycle
Zarella Rendon
PTC/Arbortext
Jeff Rosser
Caterpillar

Journey to the Global Information Cloud
Patricia Burrows
EMC Corporation
Eri Imai Hagberg
EMC Corporation