Keynote—Top Tasks Management: Prioritizing what really matters to customers
Gerry McGovern Customer Carewords
Focusing on what really matters to the customer (the top tasks). De-focusing on what doesn't because the "tiny tasks" often get in the way, cluttering search and navigation. With one organization we deleted 90% of their content. Sales went up by 100 percent and support requests dropped by 35%.
Measuring outcomes, not inputs. It's no longer acceptable to say you have published something, when what you have published:
1. May not be easily findable
2. May get in the way of more important content
3. May be published in a way that is hard to navigate and understand (big unwieldy PDFs)
Measuring outcomes means measuring task completion. It's about answering this question: How easily and quickly are customers able to complete their tasks?
7 Reasons to Consider Using the DITA Learning and Training Support
Amber Swope DITA Strategies, Inc.
As many companies consider expanding their DITA implementations from their initial deployment to other teams, the training and education materials are often on the candidate list. However, to make the investment in a conversion to DITA for the training and education materials, there must be a clear business advantage.
With more than two years of experience helping teams implement the learning and training specialization, Amber Swope has observed what motivates teams to make the move and what benefits they gain. The primary considerations are:
1. Reuse of other DITA content in learning and education materials
2. Ability to easily create structured, reusable learning modules
3. Ability establish a relationship between learning objectives and the content to which they apply
4. Ability to support multiple delivery pipelines
5. Ability to control question usage
6. Ability to semantically identify learning content for custom display
7. Ability to support custom learning structures
Join Amber to discuss these reasons for considering the DITA learning and training specializations.
An Automated Approach to Regression Testing Formatted Paged Output
Michael Miller Antenna House
Documentation groups have a universal requirement to do regression testing of the visual output of their systems. This is necessary every time software is upgraded or a system is changed in some way to ensure that the system, with changes, continues to produce the intended results and that no new problems such as incorrect formatting, corrupted graphics, missing content have resulted from the changes to the software and system. For want of an automated method and the lack of any available solution most organizations have implemented some sort of manual regression testing that involves visually comparing the new output of a small subset of documents to a known good previous output. Because it is a visual manual check, subtle problems can easily go undetected. Also, this is a very tedious and time consuming task, but still one that is very necessary.
For over two years now Antenna House has been developing an automated regression testing suite that we can use internally to test the output from new releases of our software. This automated regression testing suite has now been in use internally at Antenna House for almost ten months. The benefits we have realized include: much more accurate regression testing; the ability to perform regression testing on a much more extensive collection of documents as opposed to a subset; a reduction of 80%+ in the people effort to conduct regression testing. The presentation will focus on the various aspects surrounding regression testing and the Antenna House approach to automating this previously manual task.
API Reference Docs in DITA: Building engineering-pubs collaboration
Stanley Doherty Verivue Inc.
Doherty details how to build and maintain successful, working solutions for collaborative, bi-directional content development between software engineering teams developing customer-facing APIs/resources and pubs organizations developing customer-facing API documentation in DITA. The presentation and demo address planning, organizational, and technical issues.
Apples-to-Apples Metrics for DITA: Can we develop a standard baseline metric for DITA?
Peter Fournier Samalander-OS Ltd.
DITA metrics is a mess. Many are hard to understand, subject to numerical drift over time, and hard to transfer across business boundaries and cultures.
This talk proposes the concept of Words-Counted-Once as a standard baseline metric for DITA and other XML technologies.
Words-Counted-Once metrics are especially important for:
1. budgeting discussions with managers that have no experience in documentation
2. proving the added value of independent contractors or groups using DITA or other XML technologies
3. generating productivity numbers that writers agree are fair and reasonable
4. planning and tracking productivity milestones and headcount requirements
5. generating predictable and stable ROI estimates over time, and
6. making fair comparisons between departments, business units or companies.
A Road Map for Insourcing Your CMS and Toolkit
Nick Green SAS Institute Inc.
Nick presents a road map for an enterprise Content Management System using open source tooling in conjunction with a Citrix based delivery mechanism. You can use a version control system (CVS, Subversion, etc.) as your CMS with Eclipse as the front end. With this, you can use DITA and the DITA Open toolkit or with a development team you can extend Dita and the toolkit or create a proprietary schema. Nick discusses the benefits and lessons learned from having a team of four developers supporting an open source based content management system and toolkit. By developing your own system internally, you avoid vendor lock in. With this approach, you decide when to use a vendor instead of open source.
Automating Safety Compliance Publishing with DITA
Jordan Jones Cisco Systems, Inc.
Karthikeyan Rengasamy Cisco Systems, Inc.
Cisco had been publishing regulatory compliance and safety information for its hardware mechanical projects in unstructured FrameMaker, manually guiding this critical information through manual localization and templating. Additionally, Cisco had been managing its product lifecycle in a group of unconnected databases and files.
The deployment of a product lifecycle management (PLM) system for hardware and mechanical design projects created an opportunity to integrate the development design and technical documentation systems.
An automated workflow manages corporate safety and compliance statements, transforming them into DITA XML, checking them into a component content management system (CCMS), and routing them for localization and publishing. Through an integration between the PLM and CCMS, the management, localization, and publication of safety information is now automated, auditable, and ISO-9001 compliant.
Avoiding Training's Version of the Ransom Note Effect: A guide to instructional design principles that support the DITA L&T Specialization
Dawn Stevens Comtech Services, Inc.
Just as desktop publishing tools did not automatically make writers great layout artists, the DITA learning and training specialization does not make writers great instructional designers. Stevens discusses what writers should know about instructional design to effectively use the DITA L&T information types and elements as they were intended.
Being an Information Architect: Roles and responsibilities
Severin Foreman Altera Corporation
What is an Information Architect (IA)? What does an IA do? Do you want to become one? Does your company need an IA to help implement a DITA-based content solution, and if so, what should you expect? In this session, Severin Foreman, Technical Communications Information Architect at Altera, explains the roles and responsibilities of an IA based on his experience helping companies transition from various documentation platforms to DITA. Learn about how his job evolved from Technical Writing and Management to Information Architecture. Explore the qualities a person needs to take on the role of IA. And get a preview of some of the challenges that most DITA IAs will face, both with and without a budget for infrastructure improvements.
Bridging the Gap from Engineering to Publishing
Cyril Spasevski Magillem Design Services
The Semiconductor Industry designs and markets System-on-Chip platforms (SoC). SoCs contain, in a unique highly integrated component, all electronic circuits required to build an entire system offering all features for a dedicated purpose such as 3D video, GPS, and WiFi communication. Designing a SoC requires producing a huge mass of files and documentation : hundreds of thousands of linked files and thousands of technical content documents.
Most of the semiconductor companies use a variety of publishing tools (Epic, FrameMaker, MS word), heterogeneous models and templates; the supervision of document production processes is fragmented due to the use of different versions of editing tools. Significant difficulties and hurdles seem insurmountable when Documentation Managers have to update a specific version of the coherent and complete set of documents related to one product release! More generally, the life-cycle management of technical documentation remains a headache for all design and production teams.
Magillem’s goal is to upgrade the internal document production in order to improve the quality of the content library and its responsiveness in delivering technical documentation by allowing dynamic content controls to ensure coherence with R&D content, to guarantee integrity, and to handle control of different levels of access as per the various confidentiality levels and leveraging all industry standards (DITA, IP-XACT, SystemRDL, ...).
Building Bridges, Busting Barriers: Three practical tools for streamlining your work with clients, SMEs, and inventory
Mike Stratton Humana Inc.
Jen Engel Humana Inc.
Humana's documentation team supports 58 internal departments, totaling over 12,000 associates, who submit more than 19,000 requests for new and revised documentation every year. This amount of traffic can produce some bottlenecks and barriers.
This session describes tools we've created to address three common problems:
- Non-Actionable Documentation Requests
- Our Designated Submitter process reduced our non-actionable requests by 36%.
- Author/Client Collaboration Issues
- Our Client Engagement governance structure defines the essential aspects of our professional
relationships, reducing misunderstandings and conflicts.
- Obsolete/Inaccurate Content
- Our Content Review Lifecycle process reduces user feedback on outdated content through
scheduled review and validation.
Chartering Process for eLearning Content Production Enabled by DITA and Component CMS—A University Case
Dusan Veljkovic IRVAS International
Dragan Domazet Belgrade Metropolitan University
Educational institutions like Belgrade Metropolitan University (BMU) recognizes a need to move from creating and delivering large inflexible training courses, to CCMS learning objects that can be reused, searched, and modified independently from their delivery media. This decision creates a need to define a clear strategy in the course authoring guidelines. The strategy includes standards and processes for designing and developing Reusable Registry of DITA components, based on which authors can produce interactive courses with adaptive elements. Dragan & Ljubisa will present the key rationale, elements and decisions in the process of preparing the standard guidelines to better organize Belgrade Metropolitan University's authoring and publishing process.
Collaboration with Casual Authoring
Nolwenn Kerzreho Componize Software
This presentation aims to demonstrate that the key to collaborating with casual authors does not lie in pressuring them but rather on lowering "the wall".
Where a technical writer (or content developer) lives and thrives in a constrained and controlled environment (style guides, terminology, taxonomy...), casual authors are not centered on creating content and complying to company standards. They have other work environments, other tasks, and to make it plain, other concerns.
This presentation first looks into casual author profiles and environments, suggest strategies to enhance collaboration, then focuses on real-life use cases.
Content Management through Mobile Devices
William Gamboa Astoria Software
Does your company have a strategy for making content available through mobile devices? Are you currently or do you plan to be part of the rapidly up-and-coming Bring Your Own Device (BYOD) movement? Do you have a Content Management System that enables your content to be accessible for a variety of purposes on the many mobile devices that are currently on the market today?
In this presentation Astoria will explore the following areas:
- Quickly and easily getting your information out to any mobile device
- Customers accessing information through mobile devices
- Single source content styled for multiple mobile devices
- Collaboration through mobile devices
Creating Something from Nothing: Starting with DITA from the ground up and building for the future
Michael Aimino Grant Street Group, Inc.
In 2008, Grant Street Group's TaxSys application had 8 customers, few user guides, and very little documentation of any kind. Our documentation goals were custom documentation for each customer, monthly updates, open source, and OS/hardware independence. We selected DITA because it is modular, extensible, and can produce multiple deliverables from a single set of source files. Four years later, we produce documentation for 14 customers with monthly updates using 20 ditamaps, 100 ditavals, 1,600 XML files, and numerous graphics. This talk describes how we met the challenges of implementing DITA, the mistakes we made along the way, how we plan to meet the challenges of leveraging our investment in DITA into new documents, and our efforts to manage our ever-growing repository.
Dealing With Mobile: Responsive design and adaptive content in Drupal
Kristof Van Tomme Pronovix
Mobile is shaking the foundations of the publishing industry. There are just too many screen sizes to deal with manually, and content reuse is becoming more and more mainstream. So far, 2 key trends have been gaining momentum for mobile publishing: responsive design and adaptive content. In this presentation, you'll learn about both techniques and how they complement each other. I'll then demonstrate how to build a multi-platform content strategy with these techniques using existing free open source modules in Drupal.
Behind the Curtain with the DITA-OT
Matt Kaatman bioMérieux
An introduction to how the open source community operates. Discussion regarding how grassroots movements gain momentum.
This session will cover:
- How the DITA-OT team operates
- Sourceforge vs Github, why is the DITA-OT present on both?
- A quick explanation of version control.
- Getting started with Git.
- Working examples of some of the latest collaborative tools.
- Examples of how you can get involved today!
DITA 1.3: A look over the horizon
Robert Anderson DITA Technical Committee
OASIS is currently vetting proposals for the next version of the DITA standard, with many on the table and a few already approved. We will take a look at what's being proposed and why, with details about all of the major items (and any smaller items of interest to the audience). We will also discuss the process now in place to vet proposals, the impact of coming changes on existing users, and how the OASIS Technical Committee is attempting to deal with the complexity of a standard intended as a base for so many audiences. Finally, we will check the crystal ball for predictions on when the new version may start to roll out.
DITA—A Boon to the Automotive Service Industry
Winston Roy Veigas Tata Motors Ltd.
With recent Euro 5 regulations the Auto manufacturers have to disclose their repair information and On-car controller Diagnostic information to independent repairers. Although we can still debate on its pros and cons, it remains a fact that information will now be exchanged.
DITA is well suited to support an Automotive Manufacturer's internal requirement and well packaged to be specialized for future as well. However, it's potential as a data exchange format between the Automotive Manufacturer's and Automotive Service Industry is huge.
We will discuss how the collaboration between the Automotive OEMs and the Automotive Service industry can be taken to the next level with an XML data exchange format like DITA to benefit both OEM's and Service Providers.
DITA and the One-Man Band: One writer's quest for change in a big company
Mike Dixon eBay
Mike Dixon describes how one writer's blues led to innovation, starting with making a business case for change and researching viable options, to hurtling obstacles using new strategies, tools, and processes. These efforts led to implementing a DITA publishing environment capable of generating hundreds of deliverables each quarter with just two writers.
Key points addressed in this presentation include how to:
- Comprehend DITA structure and drive a pilot project
- Define conditional element attributes to create custom deliverables
- Devise content reuse methods in ditamaps and topic files across multiple deliverables
- Manage global source files to create deliverables in 11 languages for 21 regional sites
- Design DITA OT configurations for custom PDF, CHM, HTML, and WebHelp output
Kristen James Eberlein Eberlein Consulting
DITA provides a multitude of opportunities for metadata. You can store metadata within a topic or a map, or you can store it within in your CMS or version-control application. Authors can manually create metadata content, or metadata can be automatically generated for your CMS, version-control application, or authoring environment. You can create taxonomies using the DITA 1.2 subject-scheme specialization. What works best in what circumstance? This presentation addresses these questions and offers sensible best practices and guidelines.
DITA Mythbustin'—The Truth Behind Those Markup Misconceptions
Tom Magliery JustSystems Canada, Inc.
Stop me if you've heard this before: DITA is only for tech docs. DITA is too hard. DITA is too simple. DITA is free! DITA is only for large companies. No one in Europe uses DITA. DITA is just another XML document type. DITA can (or can't) solve all of your documentation problems.
Well, yes ... and no. As DITA has grown in popularity, so have popular misconceptions about it. Join us for a closer look at some commonly-held ideas about DITA. We'll see how much truth lies behind both the yeas and the nays. Understanding the nays will help you strengthen your case for DITA, and knowing the weaknesses of the yeas will help you avoid pitfalls in implementation.
Robert Anderson IBM Corporation (DITA Technical Committee)
Eliot Kimber RSI Content Solutions
Frank Shipley Componize Software
Hal Trent Comtech Services, Inc.
The DITA-OT panel members will address questions from the DITA community revolving around the publishing architecture of the DITA-OT. Each member of the panel will address critical issues concerning the DITA-OT, focusing on development, deployment, improvement, and training.
DITA Style-Guide-based User Assistance
George Bina Syncro Soft
This session explores how we can use style guide information to provide user assistance. Many authors do not expect to read a style guide first and then to start working. We explore ways of making that information available to the authors as they write, triggering the relevant topics from the style guide and exploring ways of progressive disclosure to make sure the style guide information does not interrupt the main workflow.
The base style guide information is "The DITA Style Guide: Best Practices for Authors" by Tony Self.
Dynamic Publishing: Build it? Buy it? Or wait?
Jason Holmberg EMC Corporation
Natasha Shadrina EMC Corporation
Dynamic publishing for DITA is not a well paved road, and corporations managing their content in DITA must make the decision to either adopt one of a set of newly emerging products or to build an entirely custom solution that meets their specific needs. The risks and costs involved with both approaches are still high, and navigating the decision-making process to mitigate the risks is challenging. Jason Holmberg and Natasha Shadrina of EMC Corporation, present EMC's ongoing development of an in-house dynamic publishing system and its simultaneous desire to find a next generation system capable of truly dynamic, multi-format content delivery. EMC's experiences developing and evaluating third party dynamic publishing solutions can better help you understand the current state of dynamic publishing for DITA and make the decision: build it, buy it, or wait?
Faster, Better, Cheaper: Applying principles of continuous integration for documentation success
Casey Jordan easyDITA, Jorsek LLC.
Casey Jordan explains how the principles of continuous integration can be applied to documentation, making it better and less expensive.
The software industry proved that continuous integration—the use of small, discrete components that are tested and integrated frequently—saves time and money. We will show how applying these same principles to documentation can yield higher quality deliverables that take less time to create. The foundation of which is enforcing and automating quality control through the entire documentation process.
Jordan also shows how to integrate documentation into the product testing process, and use this integration to increase quality in both product and documentation.
Attendees will see real working examples of testing automation and integration using DITA.
First, You Have to Find It
Andrew Bredenkamp Acrolinx
What good is content if you can't get your hands on it? Writing great content is vital but it's not enough: your content also has to be found when people are searching for relevant terms.
This session is for technical documentation managers who want to demonstrate how they can add value beyond creating great content. For example, some organizations have seen significant drops in online support costs simply by investing modestly in findability.
In this presentation, you'll get practical advice about how to figure out which keywords you should include and how you should include them. You will learn how to optimize other aspects of your content to improve your search rankings, such as metadata content and URL structure. And you will understand how to improve your click-through rate by creating search snippets that will attract attention and spur action.
From Static Books to Dynamic Semantic Publishing for Your Documentation
Fabrice Lacroix Antidot
FlueedTopics is a revolutionary solution by Antidot dedicated to dynamic and semantic publishing of technical documentation. By switching from a print-oriented document generation model to a new Web and user centric approach, organizations have a tremendous opportunity to leverage their documentation and turn it into a growth and revenue generation tool.
FlueedTopics changes the way users access, read and value the documentation by providing:
- Semantic faceted search.
- Dynamic reading interface (no more download)
- Content filtering based on reader profile
- Collaborative features: bookmarks, tags, comments, saved queries, alerts on topic changes
- Ability for users to create custom documentation
- Feedbacks to technical writers
- A unique, modern and intuitive user experience across all devices (PCs and tablets)
Charles Dowdell AGCO Corporation
Vera Williams AGCO Corporation
AGCO Corporation is a global Agricultural Equipment company operating in over 120 Countries. This presentation is a case study in strategy and deployment of a global architecture, resources, and processes for Service information.
How to Articulate Value Through Metrics
Christopher McGowan EMC Corporation
From senior executives to line managers, performance metrics are vital to legitimizing and articulating the value of any initiative. In order, however, to ensure you deliver reliable and insightful metrics that resonate across the broad spectrum of consumers, you need a clear strategy that balances insightful metrics required by your businesses with a dependable strategy for producing reliable data from current business systems.
How to Squeeze the Maximum Value from Your Terminology
Jim Tivy Bluestream
In discourse, not all words are created equal: certain words are central to understanding a subject and other words are not. The organization and consistent use of these important terms, the terminology, is essential to clear communication. Fundamentally, planned and controlled terminology is used by authors in writing and editing, and it is further used by readers searching in glossaries and indexes. Writing tools must make the tasks of authors easy. For example, current DITA writing tools must provide access to terminology lists. Furthermore, search and browse systems in a CMS or online Knowledgebase must incorporate terminology to make content quickly findable and understandable for authors and readers.
Improving Your Understanding of DITA Through Analysis and Conversion of Your Existing Content
Patrick Baker Stilo International
Helen St. Denis Stilo International
What's a good way to train your team on DITA? One of the very best ways of learning is to pull up your sleeves and learn by doing. The premise of this presentation is that analysis of sample documents, together with real conversion exercises, provides an accelerated way for technical authors to learn DITA. As a supplement to passively reading about DITA or attending training courses, actively determining how a variety of content could be marked up, challenges the newcomer in ways that deepens their understanding of DITA. Having access to a conversion tool capable of generating DITA content on demand, allows authors and information architects to review the DITA content, consider alternative approaches and better determine the most appropriate DITA publishing strategy.
In this presentation, we demonstrate what this approach to training looks like. We will introduce various aspects of DITA. For each aspect, we will present and analyze relevant content. Then we will set high level conversion rules which will automate its conversion to DITA using the Migrate cloud conversion service, and will review the resulting DITA. We will then consider alternative markup by modifying conversion rules to generate different output.
Indirect Linking at SAP
Priscilla Buckley SAP
Jean-François Ameye Ixiasoft
SAP offers everything from extremely complex installed solutions to simple applications for consumption on mobile devices and cloud offerings. Our roadmap calls for even more diversification, as well as increasing integration among product families.
With massive quantities of content, and software components being shuffled like a deck of cards, how can SAP manage the timely delivery of quality documentation?
SAP's Technology and Innovation Platform organization is working with Ixiasoft to implement a cutting-edge solution for these challenges, leveraging the full benefits of the DITA 1.2 keydef/keyref mechanism. Relying on the flexibility of indirect linking and the use of logical IDs, this implementation of the Ixiasoft DITA CMS provides SAP with solid versioning and managed reuse across multiple structures.
Introducing Knowledge Management to your Enterprise
Thena Berry HMS
Now that your enterprise has modernized, how do you share information between like applications with vastly differing platforms? How do you get new and legacy writers and readers to coexist in a single content tool? Our solution is the HMS Knowledge Management System, a combination of flexible and scalable knowledge management tools and processes and a team with the expertise to assist with adoption. Join this talk to find out what we learned along the way, including why we built a tool in-house, how we developed processes that intermingle with Agile and what it looks like to be a member of a Knowledge Management Center of Excellence.
Leveraging DITA to Make Your Information Interactive
Tim Allen Oberon Technologies, Inc.
Scott Youngblom Oberon Technologies, Inc.
How can you make your information more interactive? Generally, documentation has been a one-way street. However, today, users expect to have their information captured and processed more efficiently. For example, a repair technician working in the field reports back to the home office, and the manufacturer, about the cause of a failure. Historically, the technician would fill out a paper document and submit that to the home office, where it was entered into a database and sent to the manufacturer. Today, users expect the technician to use an app to input the data so that everyone is dynamically informed. This discussion details how you can achieve the second scenario by leveraging DITA to capture and distribute interactive information.
Lightweight DITA: Coming soon in DITA 1.3
Michael Priestley IBM Canada (DITA Technical Committee)
As DITA expands into new roles within organizations, and more types of author begin creating and managing DITA content, there is a lot of pressure on DITA to become less complex. However, these pressures, coming from different authoring roles and vendor perspectives, are rarely reconcilable. Many people want a simpler DITA, but not everyone wants the same simple DITA.
If only there were some architecture available that could make it easy to manage multiple different document types for different audiences but with the same underlying architecture.... oh wait, right, that's why we're here.
Lightweight DITA, coming in DITA 1.3, is more than just a new set of document types however. It's a radical simplification of the entire DITA architecture for an emerging ecosystem of lightweight content that is still compatible with industrial-strength DITA but provides easy entry for both authors and implementers.
Link Your Way to Successful Content Management: Making the most out of the Global Link feature in Madcap Flare
Denise Kadilak Blackbaud
This presentation will focus on the Global Link functionality available in MadCap Flare, and how it can be used to maximize content reuse while also helping you to manage large libraries of content. This is a process the User Education team at Blackbaud implemented about two and half years ago and has had great success with. This presentation addresses:
- How to create and manage smaller topic-specific Flare projects
- How to create and manage a universal Flare template project
- How to create and manage, through global linking in Flare, larger output-specific and product-specific projects that pull content from both the topic-specific and template projects.
Looks Do Matter: DITA for marketing communications
Vikram Nanwani Xylem Inc.
Hal Trent Comtech Services, Inc.
Nanwani and Trent discuss the Xylem vision and implementation roadmap for bringing marketing content into a well established DITA implementation. With 6 years of production in DITA for technical publications, Xylem is now designing marketing product catalogs, which commonly reference technical documentation, using DITA and the underlying content management system. Nanwani and Trent discuss the strategies used to engage the marketing organization and other business units to sell the Xylem vision of a single repository for all content. In addition to showing how the marketing organization joined in the single sourcing effort, Nanwani and Trent show additional capabilities of a single-sourced repository using SharePoint as a portal for dynamic DITA content.
Managing Content Management
Hanna Korpinen Finn-Power Oy (Prima Industrie Group)
How to manage if you manage content management? A complete information process from authoring to publishing is a jungle of software and processes. When we pass the border and leave our home ground it´s a wild jungle.
The aim of this presentation is to share the experience of the daily work as documentation manager in a medium-size metal company.
Finn-Power´s present structured documentation environment uses the single sourcing method. Authoring is done by using an XML editor and DITA in more than 20 languages.
On the Prima Power Group level, there are still different processes and tools used in technical documentation in different production units and different countries. A documentation harmonization project is under construction.
Managing Cross-Publication Links Using Shared Key Definitions
Eliot Kimber RSI Content Solutions
Through DITA 1.2 the DITA specification does not directly provide a way to author cross-publication links where the target element is addressed in terms of a specific root map. In particular, there is no defined way to unambiguously address a key defined in a different root map. This presentation demonstrates the technique of using generated and shared sets of key definitions coupled to manage the creation and processing of cross-publication hyperlinks among DITA publications (cross-map linking), as well as the metadata and runtime parameters need to enable the processing.
Mapping DITA to HTML5: Exploiting layout and content
Don Day Contelligence Group
How does DITA relate to HTML5? HTML5 is dominating the mobile market and the number of people using HTML5-capable browsers makes it definitely worthwhile to investigate when, not if, you might be making strategic use of these new capabilities.
For DITA content owners, several options for producing HTML5 output are now moving towards near availability. This session will help you understand HTML5's new elements and functional features and will set out a framework for mapping them to DITA markup and processing so that you can decide how best to exploit HTML5's potential in content delivery.
Multi-Dimensional, Multi-Release Version Control Management for DITA Collections
Allen Dean IBM Corporation
Zoe Lawson IBM Corporation
Do you need to support multiple releases in parallel release cycles? Or multiple releases of the same product in different release cycles?
Managing DITA collections for these multiple releases is a daunting goal. Although conditional publishing is supported in DITA, effective solutions for managing multiple versions of files and links between files have been out of reach.
By combining existing features of DITA with version-aware features, our solution enables authors to work on multiple releases simultaneously and create or update files once and apply them to multiple versions.
This talk will help lay out your path for supporting multiple concurrent releases, either as a "roll-your-own" solution or as a requirement for CMS vendors.
Not Your Father's HTML: Adventures in ramping up and executing successful large scale HTML5 development projects
Jean Kaplansky Aptara
Dan Dube Aptara
The truth is, migrating to HTML5 presents many challenges...and most of those challenges have nothing to do with technology or tools. This type of transition requires discipline, strong project management, and the recognition that people and established business processes will also be required to change.
This session focuses on the real-life case studies related to HTML5 migration...the good, the bad, and the ugly. Specific focus will be given to the technical issues regarding content conversion, organizational obstacles, employee skills, and re-engineering of business processes to support true dynamic delivery of multimedia content to mobile devices.
One Toilet Two Floors Up Is Acceptable If You Sell Clothes, Not If You Serve Drinks
France Baril Architextus
Architectures, physical or virtual, affect a business bottom line. Most managers know how to define their own specific needs for extra physical facilities. Do you know how to identify and communicate your needs for a better content architecture? Want to try?
This presentation is built on a case where the proposed use of DITA's glossary items ended in a badly tangled fishnet with some double loose ends. We'll work our way out of the mess starting from the desired result and moving backwards to an architecture that allows us to better meet the project's requirements.
This talk is for anyone who wants to understand how to request/build/adapt any content architecture to improve both work processes and user experience.
For those with a specific interest in DITA's glossary items, it provides some nutritious food for thought.
Optimizing Maintenance & Operator Instructions for Use by Customer and Field Service Technicians
Pushpinder Toor PTC
As a product manufacturer or service partner, the ability to respond quickly and effectively to a customer issue or equipment failure is critical to maintaining customer satisfaction. And one of the most critical aspects of a successful service event is up-to-date, model-specific product information that is available to the user, the contact center, and the service technician when they need it. In order to have that information available to consume in the context and locations within the extended service network, the content has to be created, illustrated, managed and change managed specific to the equipment, the service task and the role. In this session, we will discuss modeling techniques that are required to deliver that feature rich experience to include:
- Determining the optimal minimum revisable unit to optimize data reuse
- Metadata to support filtering content specific to product, support task and/or service role
- Integration of diagnostic codes to dynamically assemble content in response to an error message
- Real-time, web-based technical information repository for on-line and offline consumption of operator, service and training materials
Prefer the Active Voice: Engaging customers in technical documentation
Jill Orofino Acme Packet, Inc.
Today's Web, as many have discussed, allows any user to be an author, and new platforms report usage metrics that communicate volumes about content consumption. Where and how do these innovations intersect with technical publications?
The appearance of publishing technologies enabling collaborative authoring allows technical communicators to engage in information exchange such that our customers' voices are audible. Using these means, we can expand the traditional one-way authoring model to include many voices, some unexpectedly knowledgeable. Positioning publication as a field in disruption, this presentation considers the potential of allowing customers to participate in our content's evolution. By looking to similarly disruptive moments in analogous fields, we can understand how distinct voices can join to produce amazingly fruitful, even beautiful, results.
Producing Customer Documentation in an Agile Environment
Malcolm Graham Cassidian Communications
Randy Vaillancourt Cassidian Communications
How do you produce customer documentation in an Agile environment? What process do you use? What tools do you use? These were our first questions when we were asked to work in an Agile development environment. We decided to use DITA and proceeded to evaluate different authoring and publishing tools. This presentation provides an overview of the results of our tool evaluations and how we implemented the TPG DITA Authoring (TDA) system to author and publish customer documentatation in an Agile environment.
Requirements Workshop: Save a bundle on your content initiative
Michael Boses Contelligence Group
Everyone knows that "Content is King," but when it comes to project success, requirements take over the throne. Experts agree that a good understanding of requirements and their relationship to business goals is the foundation for projects that deliver real value. "But requirements are so hard to develop," you may say. "Can't we just do Agile and figure it out as we go along?"
Truth is, requirements have gotten a really bad rap. Put together the right people with the right process and requirements become a collaborative task that gets everyone focused and working towards a common goal.
In this session the attendees will be the "right people," and together we will innovate the "right process." Our goal will be to uncover the requirements behind your content initiatives, so bring an understanding of your business goals, a desire to collaborate, and the knowledge that you will greatly accelerate your progress.
This will be a very fast moving, fun, and informative session.
Reusing DITA Topics Spiced With an Automation Ingredient Makes an Extremely Good Business Case at Siemens Wind Power
Keld Jellesen advice2u
Susanne Knudsen Siemens Wind Power
Last year Siemens Wind Power experienced an extensive backlog on Wind Turbine Safety Card booklets of 9 months from when a booklet was ordered until delivered. Unfortunately, the turbine would be erected long before the booklet would even be published, delivered and placed in the turbine. The turbine cannot be handed over to the customer before that booklet is present within the turbine.
A key to overcome these issues was to reuse our DITA static contents and at the same time to turn the variable contents into reusable topics through conref/keyconref. Finally turning our publishing engine into a conveyor belt production method made our publications fully automated.
The backlog was removed instantly and this part of the production process was completely removed from the critical path for putting a turbine into operation. Today we can produce a full set of turbine specific Safety Card Booklets in less than 24 hours without any human intervention—24 hours is significantly faster than 9 months.
Besides the significant process time reduction, the process is still quite demanding on manual effort creating graphics, but when we move into SVG we expect that part to be reduced significantly too.
Finally, this DITA approach used with the new production method has increased our overall content quality and thus safety when working on site in the turbine.
Implementing the DITA Information Model in a Global Pharmaceutical Organization
Joan Affleck Sanofi
Bhanu Bahl Sanofi
Sanofi has streamlined their Clinical Documentation process and is increasing overall efficiency using DITA, Structured Content Management, and automated publishing technology.
Previously, the processes and resources needed to prepare, review, approve, and publish Clinical Documentation into multiple formats for regulatory agencies, public databases, and external partners were time consuming and sometimes caused unnecessary workload and delays. To speed these processes and improve the quality of clinical documentation, Sanofi has implemented a topic-based Structured Content Management and publishing solution from DITA Exchange that builds on Sanofi's existing investments in Microsoft SharePoint and Office.
This session examines how the use of the DITA model and the intelligent reuse of structured content is helping Sanofi to:
- Improve the quality, consistency and accuracy of clinical trial documentation
- Streamline and accelerate review and approval processes
- Speed the production of clinical documents through automation
- Establish a library of product-related content for intelligent reuse throughout the product lifecycle (from pre-clinical to post-market)
What you will learn from this session:
- Overcoming change management challenges related to introducing the DITA information architecture and structured authoring to users
- Introducing content reuse in business documents e.g. Clinical Study Protocols
- Working with an agile project approach
- Building up a corporate content architecture spanning the entire content life cycle of a product
Serving up Three Flavours of Jira
Chris Bridgen Alcatel-Lucent
Jira and carrots. Not much unto themselves, but like the best ingredients, they can be made an integral part of something great, be it documentation or salad.
Learn how Alcatel-Lucent's documentation organization kept a balanced diet by using Jira as a flexible ingredient.
R&D gone Agile? No problem. Add the documentation user stories to the backlog and use Jira to track progress.
R&D staying Waterfall? Easy. Writers gather intputs, provide drafts, and follow changes per feature on Jira.
Project managers want metrics? Voila. Jira dashboard on the fly.
Show Them the Money! Assessing Your Corporate Value
Suzanne Mescan Vasont Systems
Christopher Ward WebWorks
Since content can be delivered anywhere and accessed at any time (thanks to the Web and mobile devices), technical communications are more important to an organization than ever before. Whether your content is technical documentation, marketing information, training or support materials, this content is the face of the organization, therefore making technical communications the most pivotal department for a company's continued success. This discussion will present ways to build profitability into your processes for a larger return on investment and how to build the business case for management to buy into those strategies.
There's Something About Emerging Technologies
Hal Trent Comtech Services, Inc.
Similar to last year's opening Emerging Technologies session, Trent will discuss how technologies like HTML5, iOS/Android devices, and DITA 1.3 will impact the
Community. Trent will provide a roadmap for putting the pieces together and introduce the presentations for this year's track.
SpecializiNG DITA: How RelaxNG enhances DITA's specialization capabilities
Frank Miller Comtech Services, Inc.
RelaxNG has been designated the authoritative implementation of the DITA 1.3 specification by the DITA Technical Committee. Why? What advantages does it hold
over DTDs and XSDs? Miller will highlight some of the benefits of the RelaxNG implementation and demonstrate how organizations can quickly take advantage. One
of the demonstrations will show how quickly and cleanly a DITA specialization can be implemented in RelaxNG DITA.
Doing More with Less: Adapting to key trends in the technical communication space!
Kapil Verma Adobe Systems, Inc.
Content development managers today have to manage the tremendous changes happening in the industry such as migration to structured/XML authoring, publishing to multiple formats and devices, and a pressing need to do more with less! On the one hand, many companies are realizing the benefits of structured, topic-based authoring as migrating to structured/XML content can result in significant cost savings and return on investment (ROI). On the other hand, explosion in mobile devices and changing consumer habits, are posing important questions to content managers as to how they deliver the content and engage better with the end user community. Furthermore, in today's challenging economic environment, there is an increasing pressure on today's technical communicators to do more with fewer resources!
In this session, Kapil Verma, Sr. Product Manager (Adobe Technical Communications Products) will discuss how you can be more efficient at creating and managing content; can effectively distribute it to a wide variety of channels; and be more productive in your daily activities. He will go over the cutting edge technology built into the latest Adobe Technical Communication products and how they can empower you to really "do more with less!"
Terminology Management and Global Regulatory Compliance
Carl Yao CSOFT International Ltd.
Even though electronic documents continue to replace paper records, a detailed tracking record of content development activities is still required by government bodies in the form of a digital paper trail. Non-compliance with these regulations can mean fines, delays, lawsuits, and even shutting down of operations. Having complete paper trails for your entire document portfolio, including terminology content, is a must for doing business globally. The detailed tracking record that identifies the creation, review, approval, translation, change, and sign-off of each important product terminology is an integral part of ISO quality standards and global regulatory compliance.
The presentation will introduce best practices for terminology management by going over a real world example of a business facing $1 billion in damages due to poor terminology translations.
The DITA Double Dip: Managing the transition from one DITA CMS to another
Charissa DeFrancesco Cisco Systems, Inc.
Hilde Weisert Cisco Systems, Inc
Companies with multiple tech doc groups may find themselves with more than one DITA CMS, along with the corresponding barriers to sharing content and practices across the enterprise. At Cisco, when several dozen technical documentation groups were recently centralized, we faced the challenge of how to rapidly transition content, people, and processes from one DITA CMS to what was now the corporate standard. We discovered that even between DITA systems ostensibly sharing a common content architecture, there can be significant differences in DITA implementation, DTDs, CMS paradigm and user interface, functionality, and workflow management.
Leading a successful transition involved adapting proven strategies from the earlier migration from Framemaker to DITA, but also devising strategies and methods to address a brand new set of problems—and opportunities. This presentation shares the key elements of our solution and the lessons learned in migrating over 700 publications encompassing thousands of topics, and more than 50 writers across the globe, managed and carried out by an in-house team of writers led by a project manager with long experience as a technical writer.
The Flexible Base DTD—11 Years
Jan Christian Herlitz Excosoft AB
13 years ago, at the Extreme Markup Languages conference in 2000, I presented "The Flexible Base DTD". The reviewers comments were: "I disagree with the main point of this paper", "This is a pretty good description of a TERRIBLE idea", "This has got to be one of the dopiest ideas I've read recently, and I read a lot of dopey ideas", and so forth. This presentation will demonstrate the DTD and show how it has helped big Swedish and Finnish companies move to the XML world without experiencing any problem whatsoever. The "dopey ideas" proved to work in practice, mainly because of the simplicity and flexibility built into the DTD. The concept of "two step validation" has also proved to be successful: the DTD validates the basic structure and the style sheet validates the rest. Hopefully the 13 years experience can be of some help in the Lightweight DITA project.
The Joy of Reuse: Content, structure and solutions
Joe Gollner Gnostyx Research Inc.
It is reasonably common to hear about the benefits of reuse. The focus usually falls on the concrete improvements that can be realized through content reusing. Achieving and sustaining the benefits that come from an effective and manageable approach to content reuse is in fact one of the key advantages of the DITA standard. Beyond this familiar ground there lie other forms of reuse that typically receive less attention but that offer very substantial benefits as well. This presentation will look more closely at the reuse of content structures as patterns that can be used to accelerate the analysis of new content types. This presentation will also direct attention to the highest level of reuse, that of solutions, or solution components, that can be deployed to accelerate implementation projects that might otherwise take years to get off the ground. In considering reuse on each of these levels, the role of DITA will receive special attention both as a source of reuse strategies and reusable components and as target for strategies and components imported from elsewhere.
This session will be appropriate for both novices and experienced implementers and it will seek to provide an architectural perspective that can be used in explaining, justifying or implementing enterprise content management solutions. It will provide attendees with a broad understanding of the key ways in which reuse, as a strategy, can be leveraged to clarify requirements, accelerate projects, reduce costs, and improve quality.
The Role of Technical Editors in DITA Environments
Louise Galindo VMware, Inc.
Evelyn Eldridge VMware, Inc.
What is the role of a Technical Editor when nonlinear writing (and reading) is the standard? Content is delivered in topics--and reused. How does the technical editor work within this process? The Technical Editors at VMware can give you their experience and their expertise. They were involved with introducing minimalist and topic-based writing and took on new responsibilities as the way of presenting content took on a new structure. We will discuss how technical editors have a meaningful role in content development, structured authoring, training, and vocabulary.
The Social Writer: Tips for writing for social media
Amy Bowman VMware, Inc.
Lee Anne Kowalski VMware, Inc.
In 2012, writers at VMware spent an average of 5% of their time producing content for social and multimedia: video scripts, blog posts, tweets, and so on. This effort has increased the retrievability of content, improved customer satisfaction, and even deflected support requests. At this presentation, VMware shares tips for incorporating social media writing as part of core technical writing responsibilities. Learn how writing for these formats differs from traditional product documentation and how you can help your writing team to overcome anxiety and start creating content for these new information channels.
The Technical Conversation With Your Customer: And the business value of simplifying it
Bob Sima Etteplan I Tedopres
Sherri Sotnick Elekta
A controlled language and quality assurance initiative can greatly improve your customer's experience, decrease your translation and production costs and lower your risks. By presenting a more consistent, clear, and concise technical conversation with your customer, improvements will be gained in many areas of your organization. Bob Sima (Director at Etteplan Tedopres) and Sherri Sotnick (Manager of Technical Publications at Elekta, a Pioneering Human Care Company) share insights, experiences and metrics on how controlled language, style guide implementation and terminology standardization can vastly improve the technical conversation with your customers, colleagues and partners. Bob and Sherri will walk you through the how's, the why's, and the when's of the entire implementation and rollout, and the lessons learned along the way.
Translation Management—Case study of implementing a translation management solution at ADP
Mary Anne Henselmann ADP
Beatriz Marquez ADP
ADP has a limited global presence but that presence is growing rapidly due to a strategic globalization initiative. In the past, ADP had uncoordinated translation and globalization activities, no documented or repeatable translation process, no clear idea where their translation assets were located, and no way to easily report on translation spends. This case study will discuss how a small team in Information Development Services gained the support of senior leadership to purchase and rollout to the enterprise a translation management technology solution to improve and standardize the translation process and quality, and create transparency with regards to translation spends.
Unit Testing DITA Content For a Continuous Integration System
Stephanie Ortiz Salesforce.com
Steven Anderson Salesforce.com
Salesforce.com maintains 10,000+ DITA source files, of which any number are modified daily by a group of more than 60 writers. Since writers perform many changes in parallel, Salesforce needed a way to perform content checks on every change. Using Junit4 and XmlUnit, Salesforce developed a test framework to provide per-file content validation for all changes submitted by any writer. Using these tests as an example, you can test your own content to ensure that content changes will not have unforeseen side-effects. These tests are particularly useful in a continuous integration system where test failures can be tracked with ease and fixed in a timely manner.
Using DITA Content Assessment for Managed Results
David Skolnick Analog Devices, Inc.
The collaborative environment that DITA authoring encourages presents a challenge to mid-size and large organizations. How does one manage the quality of content produced by a large pool of writers with varying skills? This presentation provides a case study and tools for using content assessment for managed results.
The content assessment method identifies metrics that are specific to ones content. For example, a metric such as "Content complies with information model" measures (on a scale of 0 to 10) how well the content complies with your group's guidelines. The metrics and the compliance scale for each must be developed with care and agreed to through group concensus. As each revision of a document is planned, the document control team identifies corrective actions needed to improve metric results for each logical unit (typically a chapter in the ditamap) of the document. This method provides managed, incremental improvement of content.
Using DITA for Marketing and Controlled Documents
Denise Griggs Cook Medical
This two-part presentation is borne of two quirks of the DITA initiative at Cook Medical.
First, unlike most companies, the initiative came out of Marketing Communications, not Tech Pubs (probably because Cook has no Tech Pubs department!). But because marketing materials are so varied and incredibly messy, we chose to use our HR department's employee manuals for a proof of concept. Using a mix of conrefs, keyrefs and conditional processing, we are now able to update and publish 33 manuals easily.
The second quirk is that, as a medical devices company, Cook Medical must maintain strict control over its technical documentation (which has been approved by the FDA). For our pilot project, in which we put a subset of our Instructions for Use into DITA, we limited the types of reuse tools we used (i.e., no conditional processing, keyrefs defined only within a given map), in order to make the managers of this content feel as secure about their content as they did when it was locked inside an InDesign file.
Using DITA Learning Objects to Enable Highly Reusable Task-Based Learning
Jennifer Gemmell SAP
Mark Myers SAP
For the last two years, SAP has been using the DITA 1.2 Learning and Training Specialization. Blending key features of this specialization such as the DITA learning object with a focus on task-based instructional design, SAP has enabled production of highly reusable content that appears simultaneously in many different knowledge products.
SAP will demonstrate how to create DITA learning objects based on real world job tasks, and explore the lifecycle of a learning object within the SAP Education business space from inception to publication. We will also break down components of the learning object to show you how, by applying instructional design and minimalistic principles, you can create reusable content at the learning object level and lower levels.
Using DITA Principles for Video
Eileen Thournir Landmark/Halliburton
Hal Hammond Landmark/Halliburton
I'll begin with my summary that using DITA principles for video capture and deployment is only different from using DITA for documentation to the extent of available specifications and documentation in the industry and also terminology used. By developing movies using existing, reusable documentation, using minimalist authoring techniques to create discrete, resusable content units; applying metadata to these content units; and storing in a common repository we can assemble movies for published deliverables for varied purposes; in all necessary formats; and for more of our customer's devices quickly and easily and as a side benefit making search and retrieval more dynamic.
The presentation offers a case study of a DITA methodology approach for a single movie created for a Landmark Marketing web site.
Using DITA's Subject Scheme Support for Educational Assessment Content
Edwina Lui Kaplan Publishing
As part of Kaplan Publishing's ongoing transition to XML-based content and product development, one of the greatest challenges has been the need to rethink previously single-purpose, concatenated documents as reusable, reconfigurable collections of highly granular content. In doing so, we have unearthed an evolving set of metadata requirements to facilitate search, retrieval, and the desired level of content reuse. This session will cover those requirements for classifying content in the test prep industry, as well as the evolution of our support for content classification.
Using Storytelling to Evolve Taxonomies
Mathew Varghese Citrix Systems, Inc.
Story telling is a powerful means of gathering information. It comes naturally to people and requires no special skills. At Citrix, we've developed a methodology to create taxonomies using storytelling. Taxonomies are key to good CMS implementation. (For the uninitiated, a taxonomy is a classification scheme.) A good taxonomy usually takes a lot of time, effort, and specialized skill. The methodology that we've evolved at Citrix makes it easy for any creative individual to evolve a robust taxonomy in a matter of days.
In this presentation, I'll explain the methodology and then demo it using a case study. The methodology is an interesting blend of design thinking and taxonomy development. Be ready to participate in the exercises—and some neat swag from Citrix.
W3C Change Tracking Initiative: What does it mean for DITA?
Robin La Fontaine DeltaXML
Nigel Whitaker DeltaXML
Robin and Nigel present work done over the past two years to provide an improved change tracking representation for documents in XML. The original intention was to provide improved change tracking for the OpenDocument format (ODF), but the approach is generic and is therefore applicable to DITA.
They share the basic design principles behind the proposal, and how these are satisfied in the approach taken. Since the initial work, new requirements relating to its use within XML editors have also been proposed. There is now a W3C Community Group formed specifically for change tracking markup, and a standard in this area could have significant benefits for the XML community as a whole.
Where Customer Engagement Is Headed and How To Get Ready for It
Howard Schwartz SDL
Chip Gettinger SDL
This presentation talks about the convergence of two independent trends: 1) the growing focus on customer engagement as a corporate strategy and 2) the move to structured information to manage back end product related information. We discuss first the growing importance of customer engagement as a strategy in the enterprise and the methods organizations are adopting to define, measure and improve customer engagement.
With many organizations maturing in their "DITA deployments," focus has begun to shift from the original drivers to structured content to new customer engagement focused objectives. With this shift in strategy, a host of new goals and challenges present themselves including content governance, taxonomies, dynamic publishing, contextualization and more.
Taking the Show on the Road—Implementing DITA Across Verticals
Jeff Engle Xerox Corporation
Xerox Services provides DITA authoring and translation services for its internal and external clients. Jeff Engle, Solutions Architect, will discuss three different verticals where DITA is currently being implemented.
He covers the good, bad, and ugly of implementing DITA internally at Xerox for technical documentation where they were able to cut development time and achieve over 588% content reuse in publications. In addition Engle discusses how those experiences were leveraged to implement a HR content management system based on DITA that boasted a 500% reuse of content, along with his experiences around implementing DITA for learning content.
You Don't Have to Build Software to Do DITA
Kristen Cokeley Medtronic, Inc.
Liz Fraley Single-Sourcing Solutions
This is a success story. Medtronic ENT deployed a brand-new DITA solution, employing all the traditional strategies and best practices for DITA such as specializing only where absolutely necessary and adopting a minimalist approach to topic-based authoring.
In addition to all the standard reasons and benefits that DITA brings, they wanted to take control of content that had a complex organizational responsibility and ownership matrix; and, they wanted to avoid customization wherever possible.
Rather than customizing their toolset, they applied methodologies from the disciplines of library science, change management, and process management. This approach not only had significant cost savings at implementation time, but it secured their system against lengthy and complicated upgrade cycles going forward as well.
You've got DITA. Now what?
Joe Gelb Suite Solutions
You've got DITA. Now what? How do you leverage your investment to serve up contextually relevant enterprise content of different types contributed by authors across your organization, facilitate collaboration and meet the evolving expectations of your customers? Joe presents a cloud-based dynamic publishing web platform built ground-up with new specifications including HTML5, CSS3 and Ajax, featuring:
- DITA Subject Scheme classification and filtering to enhance content accessibility and finally allowing you to put aside the book paradigm
- Customer-driven contribution with comments and how-to articles
- On-demand custom build-your-own content in ePub and PDF
- Responsive design approach to content delivery on a variety of mobile devices
- Native XML support allowing you to submit your source DITA maps, topics, media and ditaval files for delivery without the traditional requirement to first generate HTML packages
You Pick the Authoring Tool. Let DITA do the Work.
Dustin Clark Citrix Systems, Inc.
Patrick Quinlan Citrix Systems, Inc.
Integrating developers of content (technical or otherwise) into a DITA implementation is challenging. Often, there is little time for lengthy adoption conversations and even less for training. We have found the most success in letting users author in tools they are comfortable with, hiding DITA whenever possible. This presentation exposes a home-grown solution that enables anyone to write in Word and publish to a mobile platform.